Friday, May 11, 2012
Construction Leads Are Essential
First, you have to determine a budget and how much time you have to invest into finding construction leads. This is essential because if you have a low budget you're probably going to have to invest more time. This of course doesn't mean that if you have a high budget you won't have to invest the time, in just mean to have to figure out your resources available before you begin which in this case is time and money.
Second, after you've established how much you have in the way of resources you have to craft a plan on which tactics you want to use. The most popular tactics you find for most in the construction industry is digital marketing, direct mail and lead services.
Digital marketing encompasses everything from setting up your website, social media accounts, email marketing, etc. The most attractive aspect of most digital marketing is that the cost of these tactics is typically a lot lower relative to traditional methods.
Direct mail can be a great way to go. The USPS offers great services such as Every Door Direct Mail which means for around $.20 a home, you can touch an entire neighborhood. While a lot of folks out there might argue that this is antiquated method of advertising and hard to track, I think just the opposite. If every one's moving to digital marketing and not doing direct mail. won't you stand out?
Construction lead services can be another great alternative. With these types of services you'll typically get targeted construction leads delivered directly to you on a regular basis. The trick with construction lead services is to have a strong plan of action in place the moment a lead comes to you.
Third, after you've selected which tactics you're going to use you have to assign a dollar/time value to each for both initial set up and monthly maintenance. Also set goals on how many leads you want to generate for each or what kind of conversion rates you expect. For instance you may choose to build a website, set up Google places, set up a Facebook page, and sign up for a construction lead service.
Don't be intimated by setting up your marketing items. If you're budget is lower relative to your available time, you would be amazed at how many digital marketing items you can set up and build out over the course of a weekend. After you have your items set up and you're getting leads delivered, set goals on how many leads you want to see and what kind of conversion rate you expect. One big warning here, it's natural if you're not reaching your goals to want to throw in the towel and give up but Don't. Experiment and tweak settings, you'll be amazed what you learn.
Fourth, think long and hard about how you want to convert all the leads you generate. If you're selling gutters the plan may be to call and set a face to face meeting at the consumers home. If you're renting portable toilets maybe the plan should be to ask the builder where his next job is taking place so you can deliver toilets there. Regardless have a plan in place for when the phone rings or peoples send you en email wanting more information. Never leave it to blind luck.