Thursday, June 20, 2013

Thinking Like a Businessman

You want to look important? Successful? Busy? Then you want to be like the businessmen you see all around you.


Be it if you are in a big corporation, a small business firm or you are just starting out small on your own, there remains several basic rules in this game for you to come out on top of others. Below are some of the more crucial things a business must have to be successful.

1. Website

Most of the business firms today have at least one website. Some bigger corporations have like two or three. A website has already become a platform where you connect with new and on going customers.

New prospects interested in your products or services can learn more about your business 24/7. This allows them to get interested in your products or services at their own comfortable pace rather than just bombarding them with loads and loads of information the very first time you meet them.

Existing customers can also find out on any new products or services you might have. And the best part is, you do not even need to meet or call them up just to tell them that! Just send them an email, tweet or message and they will visit the website when they have the time.

Be sure to include information you feel your customers might be looking for on your website. (Of course, there are certain things you would not want to put on your website in case your competitors use them against you.)

2. Distinctive Features

Competition between companies usually result in reducing prices or giving away freebies in order to keep the customers of leaving. This kind of strategy or is merely short-term and is highly inefficient since it reduces profit.

A distinctive feature of your business is what sets you apart from other competitors. Having your own distinctive feature breaks you away from the trap of keep having to lower your selling price when faced with fierce competition. Because your prospect comes to you not because of the low price you give them but because of the way you run your business.

Your distinctive feature could be personally going down to meet your customer instead of just sending your technician on-site to help them solve the problem. This makes the customer think that they are as important as any of your other clients.

Another feature that could make you stand out from other companies is perhaps after-sales networking. You can call them 1 to 2 months later after you sell them the service or product and then ask for their feedback. You could also inform them of any new product launch or discounts your company might be having this month.

3. Customer Satisfaction

Customer satisfaction is vital for businesses since it is a way to keep old customers and attract new ones. Customer satisfaction is purely determined by the product or service provided, as well as the sales process.

Your customer must be able to feel that they have benefited from your service or product. No matter how good your product or service is, if your customers can't benefit from your service or product, they aren't actually your target customers. They must be able to feel the incentives through purchasing your products or through using your services.

The sales process is another crucial determinant for satisfying customers. Many sales person after they managing to "convince" their customer to buy or use their company's service or product, failed to service them after that. They feel that these customers are no longer worth their time since they already brought their company's products or services.
Also, customers prefer the sales process to be simple and easy. If the customer already knows have an idea what they want to purchase, do not complicate the process. Do not introduce to them other irrelevant products. Do not ask them what they are using the product or service for. Committing any of those things above is a great turn off for most customers as they already know what they want.


Here you have it. Three power tools successful business use to keep old customers and generate new ones. It might be difficult to attain them all at once so start one at a time. When you feel confident enough, move to the next one.

1 comment:

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