Saturday, June 14, 2014

Your Fundraiser Setting a Goals

Host fundraisers in my forms in order to raise money for their cause. Fundraising committees often start a fundraiser by setting a goal. This goal is the way to keep track of how successful a fundraiser and to give the staff and donors the motivation to work together towards one common goal. There are many ways to keep track of a fundraisers progress whether it is a poster board or online.

Here are a few ideas to keep in mind during your fundraiser in relation to tracking your progress.

Make the Indicator, a Motivation

Post the goal everywhere! Make sure everyone knows what the final goal and make sure the progress is updated regularly. People will respond when they see a tangible number as a result of their work. For example, in the office your campaign is housed, post a board that resembles a thermometer and write your end goal at the top of the board then fill in how much money you raised on the thermometer. 

The picture does not have to be an actual thermometer, but these types of graphics are nicknamed fundraiser thermometers. Hang the board in an area that will be seen by every worker in the office several times a day. This will further motivate your staff to work harder to achieve their goal.

Post your goal and real-time progress on your company's website as well. This can be done by adding a graphic to your website that is able to be changed easily. This is an idea that should be explored at the very start of a fundraiser with your company's website designer so that it is designed and updated correctly and efficiency. Any time any one visits your site, they will be able to see that your company is organized, has a set goal, and is successfully working towards that goal. This may be what encourages a donor to get involved in your fundraising program.

The Logistics

In order to keep your progress accurate and as up to date as possible, work a schedule into the meeting at the end of the day to report the day's progress. If it is not possible to get everyone physically present to a meeting, have everyone in your staff submit a final report at the end of the day and make it a top priority for all of the information to be compiled and added to your fundraiser thermometer. To take it a step further, celebrate the progress that your staff has made. 

If progress is not coming at the rate needed, the fundraiser thermometer will help point this out. It is important to not let this discourage your staff but instead use it a motivating tool and work together during your meetings to find a solution that will pump up your thermometer.

No matter your fundraiser is going, keep in mind that hard work and dedication to your cause is always needed.

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