Role Of Industrial Design

The industrial design is a specialized field of work that refers to the activity of achieving ornamental or formal appearance for mass-produced items or products. In simple words, industrial design is a creative and artistic profession, which involves the creation of a product design, its features, and branding. These products can be a toy, furniture, or even the packaging of a certain item.

Legally, industrial design also refers to a registration system, which protects the functional and unique ornamental characteristics of a product that results from the design activity. However, as easy as the process seems, it actually is not. In fact, industrial design involves numerous complications and problems that require constant attention in order to ensure the success of a product.

Therefore, when it comes to working for an upcoming project, it is imperative for you to cover the basics before you even think about accepting the task. Remember, only after you have mastered the basics it will be possible for you to create a successful product appreciated by consumers. The question is: what are these basics and how can you incorporate them? Well, read below and find out:

Goals

A designer has three roles: performing market research, conceptualizing the design of the product, and creating branding solutions. As you can see, all three of these roles are not exactly easy to perform. Therefore, the first basic element of industrial design is to familiarize yourself with the ultimate goals of the project assigned to you.

Now, you will find many goals that will require more effort and time from your end. However, this does not mean you forget to give importance to the hundreds of other goals that require attention in order to introduce a successful product into the marketplace. Therefore, when it comes to successful industrial design, make sure to understand all goals.

Research

Now that you have understood all goals of the project, it is imperative that you research the location and the specifics. Keep in mind that every successful item in the market has undergone significant research by an industrial designer. Similarly, you are required to do the same and have to carry out thorough market analysis and research.

Additionally, you must also familiarize yourself with the local codes and building regulations. This way, you will learn about all possible problems that you might face in the designing phase and can outline solutions to avoid them. You can also consider looking at similar projects to understand how they tackled numerous challenges presented during the design phase.

Cost

The design of any project can get incredibly costly. Now, why is that? As mentioned earlier, industrial designers have three main roles of which one is to conceptualize the design of the product. This process includes creating presentations that cover the product's usability, design, features, and functionality. Therefore, any errors in this phase can cause numerous troubles in the development phase, thus leaving no option than to repeat the whole process.

This repetition of the entire process will of course require additional resources and significant time and effort. Therefore, the third thing you must do is look at ways you can control the cost and perform the designing phase carefully. This way, you can keep your budget from going out of hand.

Specialists

The final thing industrial designers are required to do is critically look at all the aspects of the project and determine the number of specialists required to ensure project completion within time.

Four Trends in Architectural Design

Pays to know what people are currently after. There are a lot of new trends taking place and you can encompass them within your own designs. Finding an architect that is familiar with these trends and that have embraced them in their own designs can help you dramatically to ensure you are satisfied with the ultimate design created for you.

 
Large Open Spaces

When you are looking at a new design, you want to take into consideration the amount of space that you have in a room or lobby. Large open spaces are highly desirable because it allows people to sit back and relax. Whether you are designing a home and you wish for a large living room or you are designing a business with a large lobby, consider the space that you can create both vertically and horizontally. Vaulted ceilings and rooms with a higher square footage can be achieved through your architectural designs.

Easy Access

The days of putting 42 inch upper cabinets in the kitchen are over. People want to obtain easier access to the things that are in their home and in their business. This is a trend that has become very popular and is seen around the globe. While some European companies have focused on easy access for years, many Americans are just realizing the importance of such designs - and they are being seen in more design magazines than ever before.

Convertible Space

It is impossible to know what you will need down the road. When you create an architectural design for yourself, think about how you can convert the space into another room down the line. For example, you may be able to create a unique design that allows you to split the space in half, creating two rooms if you need to do so at some point in the future.

Many hotels are using convertible space within their hotel rooms. This allows people in business to convert the hotel into more of a bedroom/office space when they are going to be spending more than a few days in town. Regardless of what your design is going to be used for, you can talk to an architect about having some kind of convertible space in place.

Eco-Friendly Materials

One architectural design trend that has been in place for several years now is the use of Eco-friendly materials. This is a trend that is not likely to go anywhere because people are becoming more aware of the environment and how they can make an impact. Sustainable and biodegradable materials can be used within your design, reducing the number of natural resources used.

Steel can be incorporated within the design, allowing you to use one of the most recycled products on the planet. You can also use a variety of other products that will last for decades, ensuring that you do not have to replace them frequently.

When you know the trends in architectural design, you can be sure your building is stunning and highly desirable by consumers and those who are looking to buy it in the future.

At Duane Bradshaw Architects, Houston every architectural design project begins with an idea, a concept. Whether we're designing a church, a home addition, a new parking garage or data center.

Most Popular Logo Design Tips

Logo-mark, letter-mark or perhaps both

Logos are usually classified into various types. The letter-mark is a logo with only text, usually the name of the product, service or business. The logo-mark is a logo consisting of symbols only. The third very popular type is a combination of both.

You should opt to design a letter-mark logo only if the business has a unique name. The logo will then make the company's name stand out and create a direct emotional connection between the name and the logo.

On the other hand, a logo-mark will be the right option if the company's name is very generic such as Speed, Apple, Water or Stone. Using iconic symbols will help such companies to be identified easily by audiences.

The typeface for the logo design

While choosing your typeface, you need to keep several desired qualities in perspective.

Unique

Avoid common font types, as they may have already been used by many people quite frequently. Select a unique typeface or perhaps design your own.

Readability

When you include typography into the logo design, it should be readable. Avoid using effects like shadows, outlines or emboss, since they make the logo difficult to read.

 Thickness

Choose the right thickness so that the logo needs is readable in different sizes. It should be easily visible in small sizes and seem appropriate in large sizes too.

Relevance

Typefaces represent various qualities that can be sensed by the audience. A font with strong thickness communicates 'strong and solid', while a decorative, thin typeface communicates femininity. Choose the typeface relevant to the business.

Number of fonts

Use a maximum of two fonts in a logo, as too many types only create confusion within the logo and make it appear complicated.

Kerning

This is the spacing between letters and should be an important consideration while designing a logo. The distance should not be too loose or too tight.

The logo designers process

These are some of the usual processes used while designing a logo

The brief

The logo design process generally starts with the brief and you must try to collect as much information as you need, including the name and type of business, corporate positioning, target market, competitors and market segments.

Research & brainstorm: During this step, you will start developing your concepts for the logo and look for ideas.

Logo sketching

Once your ideas and concepts are ready, start making your logo sketches using paper and pencil.

Vectors: The sketch can be transferred to its digital or vector format. You would scan it and then retrace using your choice of vector-based application like Adobe Illustrator.

Presentation

Present the raft to your client and explain the concept behind your logo design, your typeface and choice of

colours.

Revision

Based on the client's feedback, you may have to make the recommended changes, if they are appropriate according to your expertise as a graphic designer.

Effective Logo Design Identify Your Unique Brand

Your choose want your brand to gain a unique positioning, create a fabulous logo design. It is one of the simplest elements of brand communication; however, it is an effective and recognized tool for communication. Since most businesses communicate with their clients through their logos, many leading coffee, car and shoe brands are recognized and remembered due to their unique logos.

Your logo design needs to be effective to achieve the right effect and to create a strong impact. To understand how this can be done, you have to know all the basic elements that go into creating a logo. You can use one or two of these elements or perhaps a blend of all three to design your company's logo.

Image

Use graphics or icons to design your logo, as images usually become prominent even in a cluttered space.

Typeface

Impactful logos can be created with different fonts. You have to design something which communicates your brand's identity in the best possible manner.

Colour

Your choice of colour combination plays a very interesting role in the creation of your logo. You may have noticed that certain colour combinations signify a specific brand. Some brands are known simply because of the colour combinations and not their logos.

As a logo designer, your first priority should be that your logo is understandable. People should be able to relate to your brand through your logo. To be distinctive, your logo should preferably be differentiated from competitive brands. You can achieve this through using unique colour combinations, text and graphics. A logo may be considered unique based on any one of these elements. The impact created by your logo should be so strong that it gets accepted widely and people remember your brand for a long time.

However, in an effort to create a unique logo, don't make it overly complicated. Although such a logo may communicate in detail what your company does and look very artistic, but these details will be lost when the logo has to be scaled down. In contrast, a simple logo will create a greater impact regardless of the size.

Since a logo needs to be timeless, the style should be such that does not age for years to come. If you choose a trending style in font or graphics, it may look amazing now, but you may find yourself re-doing it within a few years.

Your logo will be used in many promotional and business tools, such as business cards, banners, the website and even on the products. The design that you create should work well within all these elements.

Now that you are aware of all the significant elements that are essential for logo designing, you are ready to get started. Create a remarkable logo and give your company a professional image that communicates with your clients.