Improve Your Web Design and Local Business Marketing

If you do not have a well coded website, get one. Then, use these local search engine optimization tips along with other research because this article alone will not cut it. This article is just a summary to follow, and you should seek out more information on how to increase your Google Page Rank and lower your Alexa Rank.

Tip 1: Create Quality Content With Plenty of Keywords.

Search engines and customers use keywords and phrases to find your website. Make sure you use plenty of the words you would like to be found for in the text of your website. Website designers and owners should create plenty of pages that display all of the content necessary to tell a search engine to show you as an expert for your keywords.

Take the time to look at your competitors' websites and try and have at least as many pages as they do, if not more. One last important tip for local search is to take every opportunity to put your location in your text. This helps for Google Local rankings, and the value of your Alexa ranking means you can charge advertisers higher fees for placing banners on your blog.

Tip 2: Update Content Often With Local Information.

Take every opportunity to add new pages to your site which discuss local topics and events. Search engines will see that you are discussing local events with local keywords and move up your ranking as a local expert. Participate in local events and get your company name on charity and community websites with links back to your websites. These types of links are invaluable and can only be acquired through hard work and giving back to your community.

Tip 3: Use Available Resources - Some Recommendations and Examples Provided

One of the best tools we have found to help promote websites locally is the Google Business Tools suite. This amazing resource center allows website designers and managers analyze, manage, advertise, and invest in a websites online presence.Google has put most of their main business tools together in one location for easy use and understanding.

Check the relevant website design resources out, read about them, and sign up for the ones that apply to you: Google Website Optimizer, Google AdWords, Google Apps, Google Webmaster Tools, Google Base, Google Local Business Center and Amazon's Alexa Internet Business Suite.

Tip 4: Pay Per Click - Monitor Closely and Spend Wisely

If you can set up and optimize your pay per click campaign it can be very successful and sometimes the results are amazing. That being said, we have witnessed many different cases where Pay Per Click advertising has burned through an entire budget in a couple of days. This can happen if you don't take the time to read through the entire process before making your section. Use Local words in your PPC campaign to save money by competing locally instead of globally.Remember, spending money to make money is necessary, but spend wisely.

Tip 5: Local Search Engines: Google Maps, Yahoo! Local, Bing Local

This is an obvious and easy way to increase your local exposure. We have all use Alexa search tool that has given results with a map and indicator dots on related business locations. If you would like to come up for these types of local searches,carefully submit for these specialized location based results. The search engines will often request some sort of verification through call back or traditional mail and pin verification.

Tip 6: Yelp!

Take the time to list yourself on Yelp and register your business. Make sure that you spend the time on these postings that you would for any piece of marketing material for your business. Yelp!, or websites like it, is sometimes the only chance to give an impression you will have with a customer.Be careful. These types of listings are double edged swords. If you don't maintain a high standard of service and quality, this will also be the location that customers will go to vent about their frustrations. These listings will also count as a quality inbound link for search and is useful to increase your search ranking.

Tip 7: Chambers of Commerce

You should become members with at least one local chamber of commerce. This is a great way to establish credibility and become a member of your local business community. Once you have this membership, make sure that your listing on the chamber website is a direct link to your website. Chambers of commerce are considered to be local experts, and their link to you is a valuable one.

Tip 8: City Search

City Search is very similar to Yelp in that it is a popular local search engine. Make sure that you spend some quality time explaining yourself and your business. You should also make sure to check back and monitor your reviews often.

Tip 9: Press Release Services, Face book, and Twitter

Social Media and local publicity can be very important for local results. Make sure to use locations and city information in your profile descriptions. Search engines will look at social media websites, and if you do a good job of mentioning local search words with your search engine keywords, you will begin to see additional results in the social media results sections of search engines. Press releases can be the most important local marketing item a business can employ.

Implemented wisely, a well optimized press release or social media blast can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over more than one spot on the first page of Google. These same items used in their traditional roles of simple media notifications will get you nothing in terms of search results, make sure your marketing and PR companies know what they are doing. It could be hurting you. Your Alexa rank will tumble down and enhance your profile, even as your page rank climbs.

Your Own Online Business The Goals

Thinking about starting your own online business?

Are you on the fence due to all of the mixed information? Let's set the record straight - if you want to start your own online business there's very little downside.

Of course it'll be work. Don't listen to those who tell you that you can build a business without doing any work at all.

And YES you may have to spend some money getting started. Again ignore those people who say that you can start you business without spending any money at all, realistically it isn't going to happen.

But it can be done with very little outlay.

And in most cases the benefits far outreach the potential risk and downside.

So what are the benefits of starting your own online business?

#1 Productivity.

Believe it or not when you work for yourself you're likely going to work much harder than you would for someone else. You also have the ability to set your own hours. This means you can work when you're feeling most motivated and productive.

People generally fall into two categories "Larks" and "Owls".

If you're a Lark, then you're a morning person and you can get up early in the morning and work productively for several hours. Then in the afternoon when your energy lags you can focus on other tasks.

Alternatively, if you're an Owl, then early mornings aren't your thing, but you can work in the afternoons and evenings, and possibly into the small hours of the morning.

The point is, with your own online business, the choice of when and where you work is entirely yours.

#2 Goals.

When you own your own online business the goals you aspire to achieve are your own. You decide what heights you want to reach for. You decide how you're going to achieve your goals and why. You're the boss from the beginning to the end.

Imagine how much more inspiring it is to strive for your own goals rather than someone Else's!

#3 Your own terms.

When you own your own online business you establish the policies and procedures. You choose the business model and the niche. You decide how you're going to market your business and who you're going to market to. In short, you create the business based on your needs, desires and goals.

Of course there are other notable benefits to starting your own online business too. They include but are certainly not limited to:

• Working when and where you want

• Freedom to tend to your family or other outside interests without having to ask for permission from your  boss

• Extra income/no limit to how much you can make

• No glass ceiling

• Spend your days doing something that you love

Sounds great, right?

It is.

Owning your own online business can be extremely rewarding.

Both financially and in terms of personal satisfaction.

The problem is that there is a plethora of conflicting information out there, so it's difficult to decide who to believe and who to trust.

 Then there's the issue of what type of business can I set up?

What knowledge and experience do I have to bring to the table?

Well with the help and guidance of someone who has been there and done it, it's possible for most people to identify a niche that suits them and where there is a market waiting for someone just like you to come along.

Your Sales People With Learning Process Outsourcing

Your sales staff is not delivering its best. And the only reason in sight for this under performance seems to be their lack of communication and selling skills.

In the past, you have tried hard to enhance their communication and selling skills, to make them more customer-oriented, but the results have been far from satisfying.

Have you ever tried learning process outsourcing?
Learning process outsourcing has been around for quite a long time, but still many organizations are yet to take advantage of this.

Put simply, learning process outsourcing involves outsourcing the learning requirements to the third party, which will be responsible for developing and delivering custom made trainings to the employees of its client and thus helping them to be more effective and efficient in whatever roles they have been assigned in the organization.

In outsourcing, it is the supplier (training company) who invests in infrastructure, technology, and provides top-quality service. And thus you do not have to worry about taking out time and resources for conducting all these programs.

Now let's talk about your sales staff. You know they lack some where, and the in-house trainings (which you conducted in the past) were not much of help; in such a scenario, you may like to consider speaking to a training specialist, which has been around for long, and has worked with several organizations in improving their sales performances.

Once the trainers gauge the training needs of your sales staff, they will conduct a series of training programmed to better their sales and communication skills, and thus help them close more deals. The trainers will ensure that the staff at all customer - touch points is able to answer customers' queries and make long lasting relationships with them.

Now think about it: your staff will be motivated, and will perform better; they will also get to know their shortcomings and the best ways to overcome them. They will better understand their jobs and their responsibilities to the organization. Isn't all this fabulous? You just need to partner with a training company that has extensive experience in learning process outsourcing; this is all you need to do. However, you should make sure that you talk to them in detail and let them know in advance as to why you are seeking their services. This will help the training company in offering you customized, smart training solutions.

Learning process outsourcing is a sure-shot way to improve the performance of your sales staff.

How To Selling Product And Idea

You're working on straight commission, or you're a work at home mom... you're in sales. (Yes, seriously)

A lot of people think that being in sales means that you have to knock on doors or make cold calls. And that couldn't be the furthest thing from the truth.

In life, you're either selling or you're buying.

You could be trying to convince your best friend to go to the movies at 7:30 instead of 9:30. And whoever gets the other person to agree is the one who sold it and the other one bought it.

Or you could be at a job interview trying to get a job as a data entry clerk. While you're in that interview, you're selling the hiring manager on why they should pick you over all the other candidates. And even once you're hired, you have to perform well enough on a daily basis and sell your services on a daily basis so they don't fire you.

So, being in sales doesn't always mean that you're trying to get someone to agree to buying a product or service from you.

That being said, I'd like to actually talk about the process of selling any idea, product or service. And this process is done in 5 different steps.

1. Find qualified prospects

You can't sell car insurance to someone who doesn't have a driver's license. You can't sell a family phone plan to someone who isn't married and has no children.

These people simply are not qualified to buy from you.

So the most important thing you could do for yourself to make your selling life easier is actually go after people who are qualified to say "yes". They have to not only be financially capable, but emotionally and intellectually competent to understand what they're buying and keeping.

2. Find out what their specific hot button is

People buy the same things for different reasons, and your job is to find out what that specific reason is.

One person could be buying the service to avoid pain, and the other could be buying to gain pleasure. The service essentially does the same thing, but that thing means different things to different people.

So, your job is to ask great questions to find out the specific reasons why that person wants your product or service instead of trying to push a reason on them.

3. Educate them about their options

The natural progression from finding out why they want your product or service is to explain to them what different options are available to them that could fill that need for them.

For example: If a family has explained to you that they need life insurance, there are different types of life insurance policies that can cover their family. There is Term Life that can cover the family for a certain period of time, and there is Permanent Life that will cover the family indefinitely.

Each product has different features and different costs and so the client needs to be aware of these things so that they can make an educated decision.

4. Find out which 2 options they find more attractive

Following the previous example, let's say your client has expressed to you that they're interested in Term Life insurance.

Well, there are many companies that offer that product and there are many different "terms of time" that they can choose from. So, through a series of probing questions, you have to find out which two are the MOST attractive to them.

This is because most people get overwhelmed and confused from the vast variety of options that are available. And because they are overwhelmed, they usually don't even go through with the purchase because it's "just too much".

5. Ask for a commitment

And finally, once you've explained everything that is available and found out which two options are the most attractive, your job is to confidently ask for a commitment. 

"Mr. & Mrs. Smith... we've gone over your needs and you've told me that you're interested in A, B, and C. And based on the research that I've done for you, we've come to agree that these 2 companies are the best for those features. And you've mentioned to me that you like company 1 over company 2. So, is there any reason that you can think of that we wouldn't go through with this decision today?"

It all comes down to this...

If you actually have a product or service that truly adds value to people's lives... your job is to do everything that you possibly can to make sure that they own that product or service.