The very first mistake that many people make in beverage development is choosing the wrong distributor. You need to find distributors who are willing to sell your new product regardless of the heavy competition in the beverage industry. It is always best to focus on distributors who are specialized in selling beverages and have already established links with store owners and are likely to boost your beverage sales. However, you need to play your part by marketing your product well since most distributors will focus on a product with a viable market.
You must also come up with a perfect sales and marketing strategy which will to boost sales of your new beverage. Distributors as well as retailers will always want to find out whether you have a proper plan on how you intend to market your product design. They want to know that, you have the right approach to sensitize consumers to buy these new products.After all, the consumers are responsible for creating revenue for your business. It is important to focus on proper marketing techniques which boost beverage sales.
Additionally, never allow a company to take full charge in the beverage development process. The common mistake made by many novice entrepreneurs in the beverage industry, is allowing a third party to be the sole decision maker in the developing of a new beverage. Well, it is always important to play an active role in every step of developing the new beverage. Give ideas on the flavor, formula, marketing technique, product design and even packaging. Chip in whenever you can and do not allow other people to make every decision for you. You will only understand how you can manage the product, after it has been developed, if you participated actively in the development process.
It is also very risky to venture into the beverage industry without conducting proper research on your target market. You need to understand the kind of consumers you are targeting so that you can incorporate their demands in the product design. It is also important to research on the strategies which have worked before by researching about beverages which have been around for the oldest time.
Most importantly, avoid spending too much at the initial stages of beverage development. Cut down the spending on promotions and production.