Top Successful Business Keep Customers Happiness

Any successful business, you'll find a common theme. It isn't an expensive ad campaign or having a flashy product (although those things certainly help); ultimately what it comes down to is taking good care of the customer.

Let's take for example the tanning industry. This is an industry that is built on face- to- face interaction and direct sales to customers. The model for many tanning salons has customers returning on a frequent basis. This is a great model for return business and referrals which can be enhanced by taking care of the customer.

What most retailers don't know is that if a customer has a bad experience they are very likely to share this information with friends and family. Some studies estimate that a negative experience will be retold nine to fifteen times. That in itself is quite astounding, but this factor can be multiplied exponentially through review sites like Yelp and Google Local.

So is the answer just to keep customers happy? Yes it is, but there are several factors that lead to a customer's happiness. A properly trained staff that is polite and friendly can really go a long way to making customers happy. Additionally, ensuring that tanning beds are working and providing tanning lotions also enhance the retail experience.

Where many tanning salons can really shine is in their tanning booths. At an initial glance this looks like a costly and time consuming process, but it doesn't have to be. Many salons have found amazing success by using modular tanning walls. Modular construction fabricates all the walls, doors and other components off site and then ships them to the salon where there are assembled incredibly quick. These modular salon walls not only look amazing; they also can be moved or reconfigured quite easily.

Lastly, it is important to make a good first impression with salon customers. Many salons choose to transform their lobby into a place that is not only comfortable for their clients but also showcases some of the products they are selling. Placing a friendly staff person in the lobby will ensure the first impression a customer gets of the salon is a good one.

By taking care of the customer through providing great service and a comfortable atmosphere you'll be taking steps to ensure a positive rapport with your customers. If these steps aren't taken, the potential for a damaged reputation that is spread vi rally could have drastic consequences. very important customer's happiness.

Contact Your Customers And Solutions

It is very important for you to keep in close contact with your customers. It is likewise important for you to look for new customers who will take your business to new levels. Although there are many ways for you to be able to do this, the Internet really provides some of the most convenient and effective ways that are in existence. Here are a few tips that can help you with the process of staying in touch with your customers and getting the most out of your relationship.

Before we begin to discuss some of the electronic ways of contacting your customers, let's consider some of the old-fashioned ways that are not yet out of date. You may have contacted your customers using direct mail or on the telephone for years and found this to have a degree of success. Although it may be easier to use the Internet to contact your customers, it does not necessarily mean that those old methods of contact are outdated. As long as something is working for you and showing a profit, it should continue to be used regularly.

As far as contacting people online is concerned, there are a few ways that you can do so that we will discuss. Perhaps one of the easiest ways for you to contact people, however, is through email marketing. Although some people may tend to shy away from this type of marketing, fearing that they are going to be labeled as a "spammed" that is far from the truth. As long as you use a legitimate way of gathering email addresses and make sure that you do not abuse the service, you would be surprised with how much business it can drive in your direction. Of course, there are many different email marketing vendors that are available and you will need to choose from among the best email services to suit your specific needs.

Surveys also provide you with an excellent way to keep in contact with your customers and to draw attention to your business for any new customers. One of the benefits of using surveys is the fact that it is interactive and lets you get inside in the mind of your customers. If you use the right questions, you are not only using the survey to drive traffic to your website or business, you are also able to develop new products and services according to the needs of your clients. That can really help to drive your business in the right direction, if you use it wisely.
One final thing that needs to be discussed is the possibility of using social networking to attract customers to your business. The largest social network, Facebook can be used for this purpose and many businesses are seeing success by using Facebook on a limited basis. If you have a Facebook page for your business and begin to develop a following, you can build relationships with those individuals which help to foster trust.