One should always send them beautiful greeting cards to solve this purpose. One of the best ideas is to send customers greeting cards specially getting them customized from their own businesses. It is essential that when the customer opens the card, he finds the name of the entrepreneur on the card. This gives a very good idea about the business.
One should never forget to write a personalized message on the card. A very plain and simple note written by hand along with a signature leaves a long-lasting impression on the mind of the customer as they want to see things of that sort only. Greeting cards should be sent at different times of the year in order to grace various occasions. If adequate information is available about the birthdays of the customers, they should be sent cards for those occasions.
Festivals like Christmas and other holidays should not be skipped at all because those are times when the client expects to receive cards from their respective business partners. Addition of a free gift or enticement invokes tremendous appreciation and backing from the client. One might even wish to send a postcard to make the customers feel that they are extremely special to the business.
Cards should specially be sent to people who are prospective customers of the business and are still taking into consideration whether to do business with the particular entrepreneur. Merely sending a proper corporate "thank you" card may even convince the client to do business with the entrepreneur for a long time to come.
Every person in the world needs acknowledgment; hence, it is a great method of pleasing people and building the status of the group. People tend to form bad opinions about others in the business world. People generally have a notion that the corporate world does not take care of them.
Hence, corporate should send greeting cards to change their perception in this regard. Cards do not cost much but creates goodwill with respect to the clients. Word of mouth is the method by which businesses grow and one might just create a very good rapport with the client with the help of these greeting cards.