Advertising And Growing Business Branding

Today's India open market to whole world. India's economy has been growing remarkably since the early 1990's. With more than 1.2 billion people, India's population is diverse including different cultures, languages, traditions, habits, and social cultural behavior. A growing middle class with disposable income are generating very high demand. India's market has expanded exponentially with local produce competing against foreign brands. From a market that used to be monopolistic; the market in India has been transformed with a variety of choices such that companies have to consider the importance of branding.

Until recently, manufacturers in India related film stars and sport celebrities with advertising promotions; with the increase of competition from foreign brands, Indian manufacturers are beginning to understand the notion of brand promotion as a factor determining the loyalty that consumers acquires from the perception relayed through quality of product, motivation, and confidence by the manufacturer. More and more, businesses are becoming brand savvy. International brands have an impact on homegrown products in a manner that when exposed to competition, homegrown brands have tendency of being price sensitive and lose value. Indian manufacturers are using branding to fight back the competition.

The majority of international products that perform well in India's market are knowledge driven, hedonistic or luxury goods. Being a successful business in India means being able to understand the sociological, psychological, and historical context of the population which is the reason why many international goods still cannot penetrate the market. Successful businesses such as Jet airways, Titan, or Reliance have used brand equity to mark their presence instead of considering branding as a method of advertising.

 The cultural diversity in India and the vast population means that brand consulting implies being able to cater for the vast geographical differences both rural and urban. Value and price are the main factors driving consumer demand in rural areas while there is a higher tendency for prestige in urban areas. Nevertheless, there seems to be a gradual convergence of mental coherency between rural and urban areas. More people from rural area are having access to television and traveling to urban cities frequently. Consumers are increasingly becoming a lot more aware of quality and able to satisfy demand. International and local companies have no alternatives but to adapt branding according to the growing population expectation.

 

India's market is also becoming very influential globally. By 2020, the GDP of India will be expected to be over US$ 5 trillion and the economic one of the fastest growing in the world. India is infiltrating the worlds market mostly in IT and knowledge based industry. Indian products are also increasingly being exported global such that the need for increasing quality is evident by local companies to cater for the large global competition. Companies in India are therefore acquiring a better understanding of branding and responding to the changing consumer requirements by adopting brand equity which enables them to cater for the population both rural and urban as well as integrate gradually the international market. India is global big market.

Contractor Management services To Help manage For Growing Business

Batter Run your business with good management. When your business is changing a phase from a small to medium or large scale business, there will be many challenges if you don't have the right people to run it. As the business grows, existing processes become complex and new processes are added to your business model. You may not have the time to hunt for a good staff and provide them with a structured training program. This will be a time consuming process. There will be losses for the delay and as a result, you will not achieve the desired growth in the specified time.

For such situations, there are many companies that offer contractor services. These contractors may be "PAYG contractors" or those contractors who will work for your company and accept payment after completion of the work and submission of an invoice.

A "PAYG contractor" will be paid salary like every other employee of your firm. He will follow the same guidelines as a regular company employee and enjoy benefits such as sick leaves. Annual leaves will also be available for him. He will work and perform the same nature of duties like a regular employee of the company. However, taxes will not be paid by the "PAYG contractor".

You may also hire contractors to pay them by the hour. They will not get the benefits of employees like the pay as you go contractors. They are paid generally more than employees of your firm. They are assigned jobs of only one nature and paid as per their contract when the job is completed respective to the number of days decided initially. They do not get the employee benefits to avail leaves etc. and pay their own taxes.

These contractors are skilled enough to do the job for you. In the initial days of transition of your business, you can hire these contractors to manage the employee and work trade-off. This way you can focus more on doing what you are best at.

Management of the contractors is also a task. You may hire contractor management services to help manage the needs and requirements of contractors. It's a new way of doing business and does wonders for the ones who are short on time and resources. Hiring contractors provides you with time and employment for skilled people who like to work on their own. They perform better this way when the whole job is in their hands and it is their choice to choose how to do the job.