T.G.I. Friday's Marketing & Economic Trends

T.G.I. Friday's faces challenges every day. Certain factors from their general and specific environment pose threats to the company. There are many ethical issues surrounding the business that contribute to social responsibility. However, T.G.I. Friday's does not let these factors stop them from continuing to grow and thrive in an ever-changing economy.

Just like any other business, T.G.I. Friday's is affected by its general and specific environment. The general environment of a business is the economic, technological, sociocultural, and political trends that indirectly affect all organizations. T.G.I. Friday's economic trends are extreme. Their business runs in seasons, as seen in any other restaurant. The business struggles and income is low during the fall months, as trends are seen that customers eat at restaurants less frequently during these months. Technology is an extremely important factor in how T.G.I. Friday's runs. From the smallest use of technology when rewards customers sign up online, to the greater use of technology when servers use computers to ring in orders, to the most important use of technology when the accountant uses computers to do the business's accounting, technology absolutely runs the organization. When it comes to the sociocultural component, T.G.I. Friday's does not target one demographic. There is a wide variety of customers, employees, and managers which can be found within the organization's walls. The political trends that affect T.G.I. Friday's are ever-changing. Many different laws regulate the way the business is run, such as advertising laws, serve safe alcohol awareness laws, food safety regulations, and even employee policies.

The specific environment of a business is composed of factors such as customers, competitors, suppliers, industry regulations, and advocacy groups. Some would say that the customers run the business. Fact is, without customers a business would not survive because it would not make money. Competitors threaten T.G.I. Friday's every day when they develop new menu items that are similar to their menu items, and sometimes even at a cheaper price. Suppliers can also run a business, because if a company has no supplies, they cannot open for business. There is industry regulation that is in place to ensure that every T.G.I. Friday's is the same atmosphere and the customer gets the same experience no matter which location they go to. Advocacy groups threaten the business because they are constantly trying to influence the way the business is run as well as change their practices. These are just a few of the threats T.G.I. Friday's faces daily, however it is not uncommon for any business to face these threats and many more.
 T.G.I. Friday's has a social responsibility to increase its profits in an ethical way. However, behind closed doors there lie

certain unethical practices that could hinder the business from flourishing. As seen in the movie Waiting, many restaurant employees cut corners to make their jobs easier. One might call these types of employees "half-cheeked" workers. Nevertheless, T.G.I. Friday's has a social responsibility of making sure their customers receive the most superior experience every time they enter the restaurant. Not only is it morally corrupt to allow these shortcuts to take place, it is also illegal and disgusting. T.G.I. Friday's strives for a sanitary, healthy environment for every customer, every time.

T.G.I. Friday's is a staple not only in the American diet, but also in international diets. Although their main focus is to prevail in the United States of America, global forces affect how the company is managed, and where new restaurants are developed. Sixteen countries include a T.G.I. Friday's restaurant, and the business continues to grow. Needless to say, T.G.I. Friday's manages extremely well in the ever-increasing globalization of the economy.

T.G.I. Friday's brand has become bigger than the founders ever imagined in 1965 when the first restaurant opened. The business has blown the competition away, not letting factors like the general and specific environment, ethical issues, or globalization become a downfall to the company. Through a combination of franchise and corporate locations, T.G.I. Friday's has become one of the largest chain restaurants in the world. Not only is their food served within the restaurants, but recently their food has been produced and packaged to be sold in grocery store freezers. All Customers and employees, alike, agree that T.G.I. Friday's is an atmosphere that is fun and inviting and attraction.

The Marketing Packaging and Labeling to The customer

The marketing packaging and labeling to the customer. It is at the point when a customer picks up the box to take a closer look at the packaging and label that you have your last chance to convince someone to buy what's inside.

If you didn't put as much care into the design and quality printing of the packaging as you did your outside-the-store marketing campaign, there's a good chance the customer will put the product back on the shelf. And for the person just browsing and not even aware of your marketing campaign, you've lost any chance of someone considering your product unless the packaging projects a compelling invitation to take a second look, and under closer inspection, convinces the shopper that yours is a quality product worth buying.

Marketing always attempts to reach consumers where they are, but product packaging is the only market medium that targets a consumer at a point when they're ready to buy - in the store - and who have already shown an interest in your type of product by walking down the aisle where it's being sold. It could be the aisle that sells lawn and garden items, cereal, pasta, home decorations, power tools, pretty much anything that comes in a package. Even if the product itself is on display, a shopper will check the box to read more details, see images of it in action, find out what it's made of or where it's made.

If the package looks cheap, poorly designed, or shows bad quality in printing, that impression the packaging makes carries over to the product itself in the consumer's mind.

One message in marketing and packaging

Packaging is not separate from marketing. Packaging is marketing, and needs to carry over the same colors and designs you use in your advertising campaign, and on websites, mobile devices and handout brochures, even though each media platform has its own set of design criteria. You don't want the colors on your packaging to be "close enough" to the colors you use elsewhere. Your printer should be expert in packaging and labeling to produce colors true to your marketing design elements.

Yet the color and design must still set it apart from its competitors on the shelf and draw attention from consumers. Packaging designed after the rest of marketing and advertising designs are approved could give you something that works well on a mobile device, but not at all on a store shelf. When packaging is designed as part of a marketing campaign, you may need to adjust for each medium, but key elements and a coherent design theme come through clearly in all of them.

Impulse Buying

Packaging and labeling may be the only message that reaches a consumer. A casual shopper without a list is out to pick up just a few things, and does not see the shopping trip as a mission to be completed as efficiently and economically as possible. On this trip, the consumer is open to cruising the aisles to find anything else he may need - or want.
Is the package for your product waiting for this consumer, set to reel him in? Maybe an advertising campaign reached this consumer, but not enough to drive him to the store. But now that he sees your package, does it click with the ads he's seen before and complete the impulse to pick it up? If it does, you have greatly increased your chance to make a sale.

Quality Printing

None of the design elements will be effective if you don't work with an experienced, well-equipped, quality printer. Someone who's trying to determine the quality of your product will have doubts if the packaging and labeling look cheap, have faded colors, text that doesn't doesn't have sufficient contrast against a background color, type hard to read, or a myriad of other problems that can occur without expert handling.

Business Promotion and Marketing Products

Common step of marketing products for success the business. They want new ideas to promote their products too. This is where innovation in marketing can take place. Many of use also want to capture the attention of clients. If we are a business owner, this is essential. With a good marketing, there is a greater number of clients. Therefore, the more clients there is the better profits there will be. The sales of the company will spell the success of its operations. So in order to have a better profit, one should focus on good marketing. In this case, one can also use promotional items.

What is a promotional item? This is any types of items that will bear the company name. You can find them in every single type of item. Some people will use key chains. Others will be using tumblers and glasses. In other cases, items like a bag or a shirt can be used for promos. In order to capture the brand, one should also use items for marketing. This way, there will be a better scope of spreading your brand name. An item that includes a company name will increase its market share. The name of the company will have better recall among the users.

There are certain advantages in using promo items. The first one is brand recall. We all know that in order to have repeat clients, the name should be remembered. The clients can easily forget a brand name. But if they can have a reminder of some sort, this is easier. An item that bears the company name will be the reminder for people. Therefore, they will easily know what they need to buy in the future. Of course, the product should also be of high quality. Only this way there will be a repeat client

Another advantage of a promo item is the retention. Items like these can bear the brand forever. Unlike with ads on TV and print, they are disposable. With promo items, they can be running for a long time. So this means you can have return of investment at optimum level. With this in place, you can expect to run ad mileage longer. Of course, it will translate to better profits and revenues.

 It is good to use promo items because they are cheaper. If you are planning to put ads on TV and print, they could cost thousands. But with a promo item, the cost will be minimal. This should give you better profits with value difference. The lower your marketing cost is, the better. You can then improve your profits in the long run while benefiting from ads.

It is a good thing that you have many options for marketing. This is done with the use of promo items. If you can find a way to improve your profits, then pursue it. But with the available items.