Increase Your Salon Retail Sites To Promotion

Most of the tips we give out are consumer-based, so we thought it might make a nice change to offer some advice to the salons and freelancers out there - how to use your retail products to boost sales.

Retail sales make up a big part of your business. They can account for up to 50% of your net profit, meaning if you're not making the most of the opportunities presented by product sales, you're really missing a trick!


Put in a real focus on creative and knowledgeable selling and it will go down well with your customers and increase your salon's profit. Spending a little time maximizing the sales experience really will pay dividends.

Use Your Products

Always use the products you have in store, or are selling, on your clients during their treatment and tell them why you are using them and the benefits they offer. This is the perfect soft-sell opportunity. Using your salon's products on yourself also shows you believe in them. You can show customers the benefits of using the products over a longer length of time - free advertising never hurts. Also, ensure you and your team are trained and knowledgeable in the products you offer; the advice you offer should be tailored to suit each customer's needs.

Offers, Discounts, and Promotions

Offer exclusive products or items. This can be something small, but it will be something that sets your salon apart from others. You might also introduce link selling to increase your retail sales. This is done by linking items that can be used or worn together i.e. a body cream and a body exfoliate. Sell more than you originally aim for.

Let Clients Know About the Products

Use all your tools to educate your clients on the uses and benefits of your products and motivate them to purchase. Window and product displays, point of sale material, beautifully branded packaging and highly trained staff can all harmonies to embed retail opportunities into the professional salon experience!

This advice is contextual and cannot be promised to work, having said that, however, there can be said that if you do follow this advice (or similar advice, but boo on you!), you should start to see some positive results, These are, after all, just a few ideas we've had people tell us and hopefully will be able to help you on your way.

Business Promotion and Marketing Products

Common step of marketing products for success the business. They want new ideas to promote their products too. This is where innovation in marketing can take place. Many of use also want to capture the attention of clients. If we are a business owner, this is essential. With a good marketing, there is a greater number of clients. Therefore, the more clients there is the better profits there will be. The sales of the company will spell the success of its operations. So in order to have a better profit, one should focus on good marketing. In this case, one can also use promotional items.

What is a promotional item? This is any types of items that will bear the company name. You can find them in every single type of item. Some people will use key chains. Others will be using tumblers and glasses. In other cases, items like a bag or a shirt can be used for promos. In order to capture the brand, one should also use items for marketing. This way, there will be a better scope of spreading your brand name. An item that includes a company name will increase its market share. The name of the company will have better recall among the users.

There are certain advantages in using promo items. The first one is brand recall. We all know that in order to have repeat clients, the name should be remembered. The clients can easily forget a brand name. But if they can have a reminder of some sort, this is easier. An item that bears the company name will be the reminder for people. Therefore, they will easily know what they need to buy in the future. Of course, the product should also be of high quality. Only this way there will be a repeat client

Another advantage of a promo item is the retention. Items like these can bear the brand forever. Unlike with ads on TV and print, they are disposable. With promo items, they can be running for a long time. So this means you can have return of investment at optimum level. With this in place, you can expect to run ad mileage longer. Of course, it will translate to better profits and revenues.

 It is good to use promo items because they are cheaper. If you are planning to put ads on TV and print, they could cost thousands. But with a promo item, the cost will be minimal. This should give you better profits with value difference. The lower your marketing cost is, the better. You can then improve your profits in the long run while benefiting from ads.

It is a good thing that you have many options for marketing. This is done with the use of promo items. If you can find a way to improve your profits, then pursue it. But with the available items.