Retail Store and Marketing

Sales Promotion and increase traffic to your retail store? Would you like to increase sales? Get yourself out into the community you serve, today!

Maybe you grabbed your local paper or saw a sign advertising an event going on within your town. Should you attend? Will it help your business?

First you need to evaluate your business and have a clear business plan. What are your motives? What do you hope to get out of the event?

* Increase Traffic
* Increase Sales
* Promote a new service or product
* Promoting a Grand Opening

Which local events can help you:

*Kids Fest,
*Local Car Shows,

*Craft Fairs,
*Parades,

*Food Kitchens,
*Diaper Drives,
*Food Drives,
*Pet Food Drives,
*Dog Shows,
*Boys & Girl Clubs,
*YMCA events,
*Senior Center Events,
*Local Fairs
*Farmers Markets

*Vendor Fairs

Try to select themes related to your business or services offered.

We've participated in Kids Festivals that were held the weekend before Mother's Day, so we usually incorporated what we were promoting plus an activity for the kids to give to their moms for Mother's Day. What has always gone over exceptionally well, was terra cotta pot decorating and transferring a flower into the pot, after it was decorated, for mom. The kids felt accomplished, both moms and kids had to hang around the table, and the kids were able to offer their mom a present. Definitely a win-win situation.

Which local events wont help you:

*Anything associated with religion
*Anything associated with politics

Unless your business focuses on these items, you don't want to alienate any potential customers or current customers

These events are available to attend in any town or city. You can always drop by an event before becoming involved to see if it feels right for your business. Then sign up for a later event. Most event promoters are very happy to have a diverse offering of local businesses.

Always offer potential customers something, so they remember to go back to your website or location to purchase items. While, the pens, stress relief balls, rulers, erasers, calculators, pen lights are nice; they really are boring.

Talk to your employees, get their feedback. Ask them what they think of when thinking of your business. This can be a little risky but honestly, I have received my best ideas from fellow employees. They offer a new perspective, a different generational thinking process, that can always be used to your benefit.

Increase Your Salon Retail Sites To Promotion

Most of the tips we give out are consumer-based, so we thought it might make a nice change to offer some advice to the salons and freelancers out there - how to use your retail products to boost sales.

Retail sales make up a big part of your business. They can account for up to 50% of your net profit, meaning if you're not making the most of the opportunities presented by product sales, you're really missing a trick!


Put in a real focus on creative and knowledgeable selling and it will go down well with your customers and increase your salon's profit. Spending a little time maximizing the sales experience really will pay dividends.

Use Your Products

Always use the products you have in store, or are selling, on your clients during their treatment and tell them why you are using them and the benefits they offer. This is the perfect soft-sell opportunity. Using your salon's products on yourself also shows you believe in them. You can show customers the benefits of using the products over a longer length of time - free advertising never hurts. Also, ensure you and your team are trained and knowledgeable in the products you offer; the advice you offer should be tailored to suit each customer's needs.

Offers, Discounts, and Promotions

Offer exclusive products or items. This can be something small, but it will be something that sets your salon apart from others. You might also introduce link selling to increase your retail sales. This is done by linking items that can be used or worn together i.e. a body cream and a body exfoliate. Sell more than you originally aim for.

Let Clients Know About the Products

Use all your tools to educate your clients on the uses and benefits of your products and motivate them to purchase. Window and product displays, point of sale material, beautifully branded packaging and highly trained staff can all harmonies to embed retail opportunities into the professional salon experience!

This advice is contextual and cannot be promised to work, having said that, however, there can be said that if you do follow this advice (or similar advice, but boo on you!), you should start to see some positive results, These are, after all, just a few ideas we've had people tell us and hopefully will be able to help you on your way.