How To Start And End a Speech William

Confidence and quality speeches is dependent the two most important parts of our speech are the start and the finish. But most of us spend a lot more time concentrating on how to kick-off our speech rather than how to end it. Too often speeches have good beginnings and fizzling endings.

That's a mistake because the end of our speech is our chance to give audience members something to walk away with. The start of our speech is important to establishing rhythm for us and credibility for our audience. The end of our speech is our explanation point.

One of the people who offered words of wisdom about how to properly end a speech is the great William Penn, a man who gave innumerable speeches during his lifetime. If you're like most Americans, William Penn is probably a name you remember from school but would be hard-pressed to explain the role he played in our nation's history. This is not usual for a nation rich in important historical characters.

For the record, Penn was a real estate entrepreneur, philosopher, early Quaker and founder of the province of Pennsylvania, which became the U.S. state of Pennsylvania. The democratic principles that he set forth served as an inspiration for the U.S. Constitution. He walked among us from 1644 to 1718.

Here's what William Penn had to say about ending a speech in a manner that accomplishes its intent: "Speak properly, and in as few words as you can, but always plainly, for the end of a speech is not ostentation but to be understood.

In other words, don't try to be showy or flowery. Don't get abstract or overly metaphorical. Don't be given to romanticized soliloquies. Instead, focus on directness and clarity. People respond far better to directness and clarity at this stage. Get too flowery or metaphorical and our message is likely to be misinterpreted or watered down.

So we should carefully consider our parting message. What's appropriate? What will actually penetrate? We might want to:

* Reiterate our key message, the one we started with and reinforced along the way.

* Echo something we said at the start of the speech, so come full circle and give our audience a sense of   completeness.

*This gives our comments a holistic feel.

* Present a call to action, if we're asking or expecting audience members to act on what we have said. If we don't make the request or challenge, we don't get the desired action.

* Contribute money to a cause they can get behind, based on the information we have imparted.

* Change their behavior in ways that benefit them.

In any case, we give speeches for a reason, and that is to influence others in some manner, shape or form - whether to educate, entertain, motivate, manage or chastise. The end of the speech is our final opportunity to put our stake in the ground and drives audiences to action.

William Penn's advice is sound and practical. Simply put, it is to articulate our closing thoughts with directness and unmistakable clarity.

First Step For Start Small Business

There are so many ideas when it comes to small business. Some are good and some are not so good.

I have a couple of commandments that I like to follow when I coach small business owners.

Never give up" Winston Churchill. You will be tested again and again to test your resolve. There will be days where you want to go back to the security of your job. This is the time where you need to be strong, emotionally strong that is. If business was easy everyone would be doing it. Franchises are successful because everything is done for you, you have systems in place. Even with a franchise, there is no guarantee of success. I remember one morning (1 am) when I started my shift, the Internet was done, the phone line wasn't working and I did not get one sale for the next 3 days. How did you think that felt? I was destroyed. I looked around my study with my motivational hand written pieces of paper stuck to the wall with blue tack. One of them said, "There is a silver lining in every cloud" I saw no silver lining.

All I saw was misery and a feeling of helplessness. However, I dusted myself off and got up again. The roller coaster ride of business is something that cannot be explained until you experience it. You can give me all the motivation and tutorials you want but when that phone stops ringing, all your fears come to the surface and that little voice in your head creates havoc. This will happen for the rest of your business life. Get on with it, be positive and do your best but never give up.

2    When you succeed, do not change as a person, show empathy. Time and time again I have seen successful people bragging about how busy they are and that they cannot keep up with customers. This trait is embarrassing and not recommended. The majority of people lie anyway in my experience. You don't need to advertise that you are busy. People are smarter than you think; they can work it out for themselves. You see, here lies the problem. If you are arrogant, then one day your business closes down, what do you do then? Do you hide in shame? Do you crawl under a rock? No.

Do not get in this position. People will resent you. When people ask how's business, you say business is OK, we are seeing improvements. That is empathy. You should tell people you are successful without big noting yourself. Nothing makes my father prouder than when people tell him how humble his son is. I take after dad. He is the same guy who arrived on a boat in Australia, nothing has changed. Sure, he has a better house and car but deep down he is still the same guy who grew up in a strict household