Strongly Six Ways to Make Your Online Public Relations Drive "SEO"

You are missing out big on the brand visibility opportunities that PR in this digital age comes with. Of course, times have changed. The old tactics of traditional public relations that find expression in strategic event coordination, crisis communication, reputations management, trade shows, sponsorship opportunities, outreach, distribution of press releases and leveraging on traditional media (Radio, TV, Newspapers) -- have now given way to more digital approaches.

The strategies applicable to both old and digital PR converge at the point where connections are built and managed. However digital PR comes with the added benefits of Search Engine optimization and link building across the Internet while also providing measurable and tangible results and insights and producing easily shareable content.

Why Should Online PR be integrated with SEO?

SEO and PR work together in more ways than one. First, creating premium quality content can earn you backlinks to your site. Then the more media coverage your brand receives, the more link back to your site you will get. Lastly, with excellent PR process, you get to build greater connections with influencers in your industry thereby getting more links from blogs and social media posts, leading to an increase in SEO.

Because the realm of online PR is more specified than that of traditional, it will help grow your brand visibility and patronage online. However, the integration between SEO and PR becomes a lot stronger when executed strategically.

Here are 6 top ways to drive search engine optimization with Online PR.

1. Unify your goals across SEO, PR and other Marketing efforts

Each of these marketing concepts has their unique workability styles, yet their aim is the same. While SEO leverages on digital channels to connect with customers and generate more leads, PR relies heavily on media relations to generate more media coverage of the brand. In the end, their target is to reach customers - and that's the part you should focus on the most. Only then can you harness the capabilities of the different channels.

2. Use data gotten from researching both SEO and PR to create an overall persona.

While SEO relies on audience research to create a brand personality, PR focuses on Media research to find out the kind of publications that appeal to a brands target audience and search for reporters that cover topics relevant to the brand. Combining both results will create a strong, unified persona.

3. Coordinate Content and Keyword across all digital channels to project a unified brand identity.

All your social media and blog posts, e-books, newsletters, landing pages, video ads, media messages and press releases should project the image your brand is trying to communicate.

4. Use your PR Expertise as a Guide in Crafting Content.

With proper research, PR experts get data on the kind of content their audience will find consumable, valuable and shareable. Let this expertise guide you in creating high-quality, SEO content. While SEO professionals are creating high ranking content, incorporating the most appropriate keywords and sharing them across social media channels, PR experts on the hand should be busy pitching this content and drawing as much attention as possible to it from high-quality links.

5. PR can Leverage on SEO keyword strategy

The keywords used in press releases can trigger reporters to use those targeted keywords when describing a brand, thus increasing the likelihood a business appears in searches for those specified terms.

PR needs to harness and extend SEO keyword strategy - for example, keywords and keyword phrases should appear in critical statements, press releases, media interview, FAQ documents, Social media bios, Website Meta titles and descriptions and website copy.

6. Connect with high-end influencers in your industry

Influencer marketing is non-negotiable in integrating SEO and PR efforts for your site. Connecting with influencers can earn you high-quality link backs from the media, other businesses, and pages with high traffic. Establishing connections with these influencers increases the chances that they will share your content with their audience and even link back to your site, making such content more visible, linked to and of course share.

SEO is a crucial aspect of building a sustainable online presence, but it performs better when it joins forces with PR to create strong results, A link back from Forbes for instance, even if it's a text link carries a heavier weight than mere blog comments. So you should focus on creating high quality, shareable content. You also want to make your content is adequately and proportionally stuffed with keywords added to the fact that they have to be relevant to a target and  attract audience 

What A Reason And Why You Need to Stop Having Networking Conversations

Colleague of mine recently flew to another country to attend a sizable social event, which was meant to be fun. At this particular function, there were many people she knew. At one point, a successful entrepreneur came up to her and started a networking conversation after quick pleasantries that lasted less than a minute.

"Do you happen to know anyone who might be interested in our service?"

"I know you've started to develop contacts in Europe. Did you know that our company has done excellent work overseas?

My colleague told me that she tried to end the conversation as quickly as possible, after being confused as to why the entrepreneur would be bringing up business at a social affair in such a way. There's a time and place for everything, and this place was not the time for networking conversations out of the blue.

Some people think networking is a waste of time and they don't do much of it. Then you have other people who believe that every moment is the right time to be selling.

Networking is an art

The reality is that networking is an art. The reason why my colleague was immediately turned off to the approach by the entrepreneur, despite the fact that she appreciated and liked his work, was because she didn't want to be sold to--particularly at a social function!

Access matters

Networking has to happen in the right place and at the right moment. It's not about meeting just anyone and blathering on about your successes and what you're looking to achieve. It's about getting in front of the right people to provide value to those people and also figure out a win/win.

The right people

My colleague was not one of the right people for the entrepreneur and his industry. She did not have any contacts in that industry, and as the entrepreneur began to pitch his business and successes, my colleague wondered why she was being pitched at a party on a topic and industry she barely knew.

Strategic networking

As I said, there are people out there who believe that networking is a waste of time, and to a certain extent, that's true. The reason for it is simple: people do what the entrepreneur did. They are not strategic about their networking. They talk to people just to talk and then wonder why they come away with nothing. To be successful at networking:

Be smart about the people you want to speak to and figure out how to get access to them. The reality is that you don't want to talk to everyone about your business. You just want to talk to the right people. A couple of years ago, a piece was written in Harvard Business Review about networking, and a story was related about Davos. The author wrote about an exceptional networked who said that most of what happened in Davos anyone can research or discover for him or herself. However, the most outstanding value of Davos was the access to the right people and the development and deepening of relationships.

Don't look for quick results in networking. People can become disillusioned with networking because they think they are not getting the results they want. Did the entrepreneur believe that the conversation he had with my colleague would land him a new deal? I think that deep down, he knew that wouldn't happen. The best networking comes from developing solid relationships with the right people that create winning opportunities and situations for both parties. The best networking is indeed a very strategic endeavor.

Sometimes the best opportunities arise from people that are not your closest supporters. One of the best sales experiences I had was sitting face to face with someone and engaging with someone on a personal level as we came up with ideas. The conversation ended up turning into a significant six-figure deal, but it came from a relationship which was not yet warm. I knew this person a little bit, but there were a freshness and dynamism to the relatively new relationship. Often, it makes sense to consider networking with people. Increase relationship.

Mostly Five Tips for Buyers for an Effective Product Sourcing

Whether you are a seasoned buyer or new to the industry, your biggest secret to success lies in an effective sourcing. It is nothing but choosing and buying the right products for your brand from designers, manufacturers, and wholesalers, merchandising them in an attractive way and satisfying your customers' demands. This helps you in maximizing your sales and meeting your business goals. But, sourcing can be a challenge at times because you might encounter some challenges during the whole process. Like procurement of the best merchandise, costs involved and quality of the products, and many others.

So, here are 5 essential tips that will help you enhance your skills for an effective product sourcing:

1. Be a Good Researcher

To become a successful buyer, you need to be a good researcher. Since every project calls for a different strategy you need to put those extra efforts in learning and becoming more knowledgeable. This means researching what your target customers are looking for, from where you can get the best deals on the products for your store, and creating marketing strategies say, by partnering with local businesses.

2. Keep Yourself Organized

Sourcing is not a cake-walk, it is a serious business. You will have to deal with a lot of things like gathering relevant information and implementing on the tasks that are required to connect the right products with the right customers. For this you need to stay organized and build a system which will help you keep a track of line sheets, contacts, etc.

3. Stay Updated with the Latest Information


This is applicable to every industry. To be successful in a job or business, you always have to stay updated with the latest information. So, as a buyer make a habit of reading blogs and articles relevant to your business. You can also attend seminars, conferences, and trade shows to get deeper insights and increase your knowledge bank.

4. Focus on Building Stronger Relationships

The success of your business depends on the power of your connections and how strong your relationships are with people you are associated for your business. Look for ways which will help you build better and long term relations. Meet them in person and try to stay connected even after a project gets over.

5. Ensure Great Quality Products and Control Over the Costs Involved

Quality matters the most to customers and to win them, you need to maintain it. No matter what your line of business is, you should focus on offering the best quality products. And this is possible only by forming healthy relationships with designers and manufacturers. It will give you a chance to assess the products yourself and stay abreast of the money you are spending, ensuring timely delivery and good quality for your products and satisfy.

A Successfully Navigate the Big Interview

The reason that people have a lot of fear and anxiety before and during an interview is because of what the interview could mean for that person. An interview is an opportunity for a better job or a better life; performing well in this interview could mean a world of difference. The fear of failure causes the anxiety that we all have experienced at one point in time. The opportunity was only obtained through work and effort that has accumulated. Whether that hard work was in college, an entry-level position, or a position that you have had for a while, a lot of time and dedication has landed you an opportunity for a new position or promotion. There is a lot riding on this interview. I want to give you some helpful tips that helped me to get many different offers for companies in a multitude of different industries. My hope is that these helpful tips will help you be successful in landing the job in your chosen field.

When it comes to an interview, there is no such thing as over-prepared. Preparedness helps to drive away anxiety and stress. It is easy to speak with confidence if you truly know what you are speaking about. With the age of technology, it is easy to see what kind of background your interviewer has. Take a look at the individuals LinkedIn profile. With this information, you should be able to relate to the individual that you are meeting with and create meaningful, professional conversation. Also make sure to take a look at the job description as well as individuals who hold that position in the company. If you look at multiple different profiles of people who are in this position, you will start to see trends in experience which the recruiters and interviewers are looking for in you. After looking at the position and profiles, read about the company history as well as people who have changed the industry in which you are entering. For example before my interview with a major transportation company, I looked into some of the challenges that the company had overcome. I had read an article about a government regulation that was mandating Electronic Driver Logs which caused a decrease in revenue for transportation companies. I developed questions based on this knowledge which showed that I was knowledgeable about the industry and showed that I was prepared for the interview. They told me that I was hired before I left the building. Preparedness goes a long way into making an impression on the people with whom you are meeting.

Once you are in the interview, ensure that your attire is appropriate. Dress for the job that you want. It is better to be over dressed than to be under dressed. First impressions take 20 seconds. 5 of those seconds are looking at your attire and shaking your hand. Being dressed correctly is crucial!

After preparing and making your first impressions, now comes the showcase of your accomplishments, knowledge, and personality. Your preparedness for this meeting will make or break you. Know what accomplishments to talk about and what strengths to demonstrate. When questions are posed to you, do not just answer with your opinion; relate your opinion to a scenario or accomplishment. An example is as follows: "Do you work better as an individual or as a team member?" "Personally, I work better as a team member. When I served in the U.S. Military, I was part of a cyber law team. We were able to accomplish many different tasks because of how we encouraged each other. I was eventually promoted to Squad Leader because I encouraged my comrades daily. I received an accommodation medal for leading multiple successful missions as team member." Notice how the example ended with a tie back to the original question. It is easy to get lost in your story and not make the connection back to what was originally asked. But if you can clearly define the relevance, you will be successful in highlighting why you would be the best candidate.

After you complete your interview, giving hand written thank you notes will make you memorable. When I finished college, I gave out thank you notes to every interview that I did in person. I had 22 offers and about half of them mentioned the thank you notes. Few candidates hand write thank you notes. If you do, even if you had an average interview you will stick out and be remembered.

How Using a Printed Circuit Board Assembly Service and what are the benefits?

You are the process of creating a printed circuit board for a small business can be a time-consuming process. A great way to simplify the process and get the relevant parts ready for manufacturing is to use a professional service. This can help to not only create the clean and efficient board, but also save time and help to detect manufacturing issues as soon as possible. Let's take a look at a few of the benefits of using a professional service:

High-quality

A major benefit of using this type of service is the ability to create a high-quality board with soldering at an expert level. Many of the professional boards make use of the most impressive silk-screening methods, solder resist and laminates. A professional service is most effective with setups that have a lot of surface mounted components. The ability to use automated placement of the components will lead to a higher degree of accuracy and less risk of producing a defective board. Also, with the tiny components that are located very close together, the latest machines are the most reliable option for the precise solder joints.

Save time

The ability to use a professional service will save a lot of time for any company looking to create a prototype for a new product. If self-building the printed circuit built it will be necessary to get in touch with multiple parts supplies and an assembly house. The extra time-saving from outsourcing can be put to use elsewhere, which is especially helpful in a company with only a few employees.

Detect problems

A professional service will be very effective at detecting any errors that may appear in the process of creating the printed circuit board. The ability to create a prototype is a useful way to know if there will likely by any errors with the product or manufacturing. Any errors detected early can help to save a lot of wasted time, effort and resources. Also, once the defects are discovered, it will be possible to learn from these mistakes and create future projects with better design practices.

Manufacturing costs

The option to use a professional service will help with calculating the costs for the different stages of the manufacturing process. Once the prototype has been built and the design and layout is confirmed for future production, it will be possible to get a quote for a small or high volume production run to match the specific need. Possibility high production.