Before we begin to discuss some of the electronic ways of contacting your customers, let's consider some of the old-fashioned ways that are not yet out of date. You may have contacted your customers using direct mail or on the telephone for years and found this to have a degree of success. Although it may be easier to use the Internet to contact your customers, it does not necessarily mean that those old methods of contact are outdated. As long as something is working for you and showing a profit, it should continue to be used regularly.
Surveys also provide you with an excellent way to keep in contact with your customers and to draw attention to your business for any new customers. One of the benefits of using surveys is the fact that it is interactive and lets you get inside in the mind of your customers. If you use the right questions, you are not only using the survey to drive traffic to your website or business, you are also able to develop new products and services according to the needs of your clients. That can really help to drive your business in the right direction, if you use it wisely.
One final thing that needs to be discussed is the possibility of using social networking to attract customers to your business. The largest social network, Facebook can be used for this purpose and many businesses are seeing success by using Facebook on a limited basis. If you have a Facebook page for your business and begin to develop a following, you can build relationships with those individuals which help to foster trust.