What is a promotional item? This is any types of items that will bear the company name. You can find them in every single type of item. Some people will use key chains. Others will be using tumblers and glasses. In other cases, items like a bag or a shirt can be used for promos. In order to capture the brand, one should also use items for marketing. This way, there will be a better scope of spreading your brand name. An item that includes a company name will increase its market share. The name of the company will have better recall among the users.
Another advantage of a promo item is the retention. Items like these can bear the brand forever. Unlike with ads on TV and print, they are disposable. With promo items, they can be running for a long time. So this means you can have return of investment at optimum level. With this in place, you can expect to run ad mileage longer. Of course, it will translate to better profits and revenues.
It is a good thing that you have many options for marketing. This is done with the use of promo items. If you can find a way to improve your profits, then pursue it. But with the available items.