Traditional Telemarketing Risk

It's important that you can back up what you are claiming you can do for a prospect when telemarketing. Calling and saying we can save more time or we will reduce your cost is not a compelling proposition. It is even weaker when you do not go to the trouble of getting material together that proves your statements.

The value proposition newer, better, faster, cheaper provides no valid business reason to meet. We have heard it all before usually every day by every company that calls, writes and emails us.

Prospects avoid salespeople, so unless perceived as someone different you will be put in the same box as all the other sales executives that call.

The answer is simple: give them a compelling reason to listen to you. Compelling information is the answer to this problem that many do not take the time to refine and develop.

If your reasons for contacting a prospect are not powerful enough to move someone to a point of interest or action, your prospecting will never be strong. Information is the key to success in most selling situations and prospecting is no different.

What you are selling is of no real interest to the prospect, what they can get from a meeting with you is. If a prospect can get information they can use, that gives them a strong reason to arrange for you to come and see them. 

Other professionals feel that merely stating the product or service they provide, and talking about the benefits they offer will get them an appointment. If you are selling IT solutions, insurance, advertising, marketing services, web design, training, financial or legal services, software, commercial real estate computers or one of millions of products and services consider this. 90% of your prospects have no interest in your product or service. 

So if you think that simply telling a prospect what it is you sell is enough to stimulate interest, think again.

If you give a prospect information they can use this improves the communication between you and your prospects and clients. This is because you both benefit from the start rather than the prospect feeling he is doing you a favour by meeting with you. You are also building trust by putting you best foot forward (your expertise). You can blow your competition out the water by showing your clients that you are the top experts in your field.

Commercial All Risk Insurance For Business

All businesses need commercial risk insurance. Without this safeguard, businesses are at significant risk and can even face financial ruin without the protection that insurance affords. "Risk management is critical for every business,and being prepared for risk--whether from a force of nature, new government regulations, or something else--can be the difference between success and failure (2)." Understanding the ins and outs of commercial risk insurance is essential for any business that wants to protect itself against unforeseen risks.

Overview of Commercial Risk Insurance

Depending on the nature of a business, a company or organization must procure insurance as required by the law. Yet often the minimum insurance isn't enough to offer all the protection a business truly needs. Businesses face all kinds of risks. Storms can wreak havoc on physical property like buildings and even servers. Sensitive information might be stolen resulting in an expensive law suit. Risks can't often be foreseen, so having insurance policies in place that protect the business once events come to pass is the only reliable solution for a responsible business.

 

Of course, there are many commercial risk insurance plans. Policies can be tailored to meet a business's specific needs. In some cases, a business needs to heavily protect its physical properties (1). In other cases, a business might need to protect against liabilities associated with its industry. For instance, employees might face certain on-the-job risks. A commercial insurance provider or insurance adviser can assist organizations as they try to determine the nature and level of insurance they need to go forward.

Types of Coverage Packages

Businesses should consider all different types of insurance packages and coverage. While your insurance provider will be able to go over each specific types of coverage, generally businesses must examine policies for professional liability, commercial property, insurance for directors and officers, media liability, cyber liability, workers compensation, fiduciary responsibility, and specialized policies designed for specific business features. Not every business needs all these types of insurance; however, your expert insurance advisor can help you decide which you need based on the types of risk your business faces.

Insurance as an Essential Investment

Businesses face substantial risk by failing to carry commercial risk insurance or carrying too little insurance coverage. Carrying insurance is a business expense that cannot be ignored. New or small businesses may not always understand the risks that face or how much insurance they should carry. An adviser can even help you determine if you need interrupted business insurance. If something happens to your business--a fire, for instance--you can be compensated for lost profits.

To obtain the commercial insurance your business needs, it's important to work with a provider that can give you the expert insight you need to make the best insurance decisions for your business. Many businesses choose to work with a single insurance provider so they can obtain discounts on the policies they procure. Be sure to investigate the ins and outs of each policy.

Benefits From Digital Signage - Endless Possibilities

The first consider the low-hanging fruit that makes dynamic menu boards so effective for restaurants. According to Nelsen's third-quarter (2013) Digital Place-Based Video Report, ad recall for POS-type digital signage is typically in the 60% range, which is more than twice the average recall of static signs-menus or otherwise.

This is the reason you can so easily recall the rich color of a creamed latte topped with cinnamon spice at your local coffee shop. Or, depending on where you dine, maybe you can easily recall dynamic advertising for the most awesome, juiciest pub burger that can fit in the mouth of man. I saw such an ad not long ago and it just keeps playing in my memory like a favorite song.

Such recall makes it a natural choice for promoting those more seasonable and profitable food items at the right time and place. According to a Networld Media Group report, Digital Menu Boards and ROI, the average sales lift of any digitally promoted item on menu boards averages around 3-5%, which means that payoff for such a system most often occurs in one year or less.

The restaurant market definitely benefits from digital signage, although the possibilities only start with ROI and grow from there. Improving the customer experience is also about a return on objectives (ROO). Case in point: Medicine Eat Station in San Francisco. This upscale downtown tofu shop is using digital signage for ambiance. The integrated sign system creates the atmospherics of "living in harmony with nature" that is accentuated by 4 vertically rotated 42" plasma panels built into the wall of the eating gallery. To accomplish this, high-definition video footage of the Rocky Mountain landscape is used for real-time imagery. 

The programming lasts for about an hour before it repeats. At first glance, it appears to be a still image. But wait, this is real-time imagery, meaning that the clouds slowly cross the screen. A 4,000-year-old Bristle Cone Pine occasionally wavers in the Rocky wind. Light and shadows change constantly, as if you are really there.

This is a great example of ROO, but unfortunately digital signage used as a canvas for art really hasn't caught on yet. It is by no accident that Medicine Eat Station built this to look like one giant window. It is very cool to experience, meaning that it adds to the purpose of customer satisfaction, just like ambient music, lighting, colors, etc.

Money managers are already pounding their fists, shouting, "Where's the ROI!" Of course, it's possible to occasionally slip in an advertisement on the example above, but this might be detrimental to the return on objectives and may compromise the result. Digital signage is not just about sales lift; it's also about creating a return on objectives. ROO creates a value that cannot be counted in terms of dollars and cents directly. However, ROO leveraged wisely does produce ROI.

Many more POS digital signage opportunities are possible for food and beverage venues. Imagine if you will these scenarios:

• A sports bar with digital screens showing "this week's sports highlights" via pictures, video replays, etc., is a

natural place to present promotions to a viewing audience already buying food and beverage. This kind of content adds to customer satisfaction and experience and is available through readily available prepackaged syndication.

• Engage patrons with an on-screen sports trivia experience (or any other trivia for that matter) that encourages participation by offering a coupon for the right answer. This can be done by using a QR code to facilitate the "answer" to the on-screen question.

•  In a QSR setting people are often interested in news, sports, and weather. These interests can be satisfied with existing TV programming and mixed with on-screen ticker announcements, such as today's special, menu promotions, seasonal sales, etc.

•  How about a trendy restaurant that displays works from local artist. The LCD monitors hang on the wall with picture frames wrapping them. Maybe patrons vote on the best art. Owners could join forces with local art schools, art societies, and public support groups. Ultimately, this could tie-in to customer satisfaction and experience. Who is not uplifted by good art, and for that matter, good food?

• In downtown districts, many restaurants depend on people walking buy. Instead of using posters turning yellow on windows, why not project clear and crisp digital images directly on the window! The technology exists but hardly anyone uses it. The projector cost is about the same as a large LCD screen, although projector bulb replacement would add to maintenance costs. If that's a major concern, then laser projectors are an alternative with much longer maintenance cycles. These images could be today's menu special, happy hour enticements, a new menu item that you can almost taste, a soothing cup of fresh ground coffee on a chilly morning, or just good old branding that reinforces quality services, etc.

• Now let's turn to the nightclub scene where people are hopping and bopping on the dance floor. Bizarre curved screens are splashed like clouds above them with computer-controlled graphics flashing to the beat. During breaks, projectors are switched over to digital signage where various branding and POS offers are made.

Successful Marketing For All Starts Business

The basic concepts of effective marketing but is not the product or service. Forget or ignore this fact at your peril. So many marketers worry because they lack a spectacular new product or service to sell, when what they should be doing is focusing on their chosen marketplace first. A marketplace is just a group of people who buy certain types of products or services, and they're reachable through specific media -- specialty magazines, TV ads, email lists, or whatever.

The marketplace will tell you what it wants. For example, golfers want to shave points off their scores in the fastest, easiest way possible. Therefore, they buy all kinds of gadgets so they can show off to their buddies and be heroes out on the links. There are different schools of thought about which type of club can help you lower your score the most. Some people say, "You've got to drive farther," while others say, "Drive for show, putt for go." Whatever your specific school of thought, in the end, it's all about lowering your score and impressing your friends -- and finding a faster, easier, less painful way to get that result even quicker.

These are matters of the heart -- of emotions -- and those who serve the golfing market best are in tune with these matters. Like all the most successful marketers, they start with the marketplace first, paying close attention to the kinds of items that are most appealing. If you focus on those things in your market, then you can be a so-so copywriter and still get wealthy -- because you've homed in on those key areas that you know are red-hot.

If you can't find an unfilled niche that people actually want filled, then look for the most appealing items in the market first -- i.e., those that sell best. If you focus only on trying to sell those types of items, you won't waste your time beating your head against the wall, trying to sell things that only excite or interest you. You'll be alert to what excites your marketplace, and now you can create something even better than what's already out there. This will help you understand your specific niche market and pull you even deeper into that niche, because as I like to say, there's riches in niches.

Always start with the market. I'm repeating that already because it's so important -- and most marketers just don't get it. Look at the people who comprise that market, and note exactly what they're buying. Let the market tell you what direction you should go, and you'll rarely, if ever, spin your wheels trying to sell them something nobody wants to buy. You're going into a market you know is full of eager, rabid buyers. You're going to improve the wheel just enough to make it a little better than what your competitors are offering, and grab some of that market in the process.

It's all about understanding what people want, and then developing products and services that appeal to that specific marketplace. Start with their biggest desires; what does the marketplace want the most? Then develop products and services that give it to them. 

That's one of the reasons I like information marketing. If you sell widgets or anything else you have to manufacture, whether it's a bottle of water or a dining room table, there are certain limitations on how you can market it and how you can go about creating products. But when you're an information marketer, there are all kinds of ways to create information. It could be as audio CDs, DVDs, books, reports, digital media, or any number of other delivery mechanisms.