Corporate Video production Your Business's Success

Research study in 2013 showed that 93% of marketers use video to market advertise and communicate with target audience. Another study by eMarketer shows a 51% surge in sales conversion when video is included in an email marketing campaign. In addition, a Marketers Summary Report in 2014 projected that 74% of all Internettraffic will be video influenced by 2017.

Impressive Corporate Video Numbers

All these numbers highlight the integral role a corporate video production play in your business's success. Over 82% of Americans own a Smart phone, making videos even more critical for businesses. The question then becomes how to optimize them in explaining corporate ideas.

Tips on Pitching Business Ideas via Video

1. Write a Comprehensive Script

The planning stage in video production can make or break the objectives. You must plan clear messaging, who will be in the video, project problems, objectives, brand strengths or product features and the story that will be used in communicating all this. A rough sketch is all your production company needs to start production.

2. Hype Product or Brand strengths

It must have an objective, and if it is advertising, then make sure the benefits of your products or services are quickly introduced in the story. Contemporary viewers are choosy hence they need instant information through statistics, proof and evidence that what you are advertising really works.

3. Behind the Scenes Story

You can communicate business ideas by showing behind the scenes events in your business. This will demystify your business while also enhancing brand loyalty and trust. By opening up your business, you will have created familiarity, which in turn leads to more traffic on your page.

4. Email Marketing

If you have a message you want to pass across, fusing email and video is an ingenious technique of making sure your content is read. Your email should have a sketch of the information while the video link should promise more detailed information. Research shows that this technique guarantees over 200% click-through for your videos.

5. Social Media and Video Content

Whether you are launching a product or promoting it, Facebook is a good platform to make sure your business ideas are communicated. With content consumption on Facebook, Twitter and Whatsapp increasing tremendously, you are assured of increased sharing and click through for your videos if they are posted on social media.

6. Video Training

It can be primed for internal educational purposes within your organization. These videos are interactive and help explain intricate aspects of the business that your staff ought to understand.

Other ways in which you can optimize videos include product advertising, appreciation, entertainment, clarification, news and commentary and business demystification. Simply put, the opportunities are numerous.

Corporate Anniversary Worth Celebrating

They Companies that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly after having endured the most recent decade's harsh economic conditions. But many of those businesses do not leverage their achievement, by failing to capture the attention, interest and engagement of the internal and external audiences that will determine their continued success.

Too often important corporate milestones are treated in a manner similar to a wedding anniversary:  

Companies will send out an announcement (press release, advertisement or email blast), host a modest reception, and provide a memento to a select number of longstanding clients.

These traditional corporate anniversary tactics may yield a few congratulatory notes, but will not deliver what might have been achieved - in terms of confirming core values, building corporate culture, and reinforcing brand presence - if the company had approached the opportunity in a strategic manner.

As a starting point, effective corporate anniversaries require the same high level of planning discipline that's applied to other aspects of business development at the firm, which should include:

• Articulation of measurable business objectives the program will seek to achieve;

• Identification and prioritization of the target audiences the program will reach and influence, including employees, current and prospective clients, suppliers, referral sources, the media, etc.;

• Framing the core messages that will be expressed through the program, and

• How success of the anniversary program will be evaluated.

Based on that strategic groundwork, a company is well-prepared to identify appropriate tactics, make well-informed decisions regarding budgetary allocations, assign responsibilities for tactical implementation, and to build a program calendar.

Ideally, a corporate anniversary strategy is based on a limited number of high-quality tactics, rather than a long list of activities with limited impact or strategic value. A few examples of high value tactics might include:

•Logo Modification - This need not be elaborate or permanent, and might also include a forward-looking tag line or theme. A simple "Celebrating 25 Years" or "Since 1988" can easily be integrated into an existing logo design. The reference can also be integrated into email signatures of all employees.

• Website Visibility - This can be as simple as an anniversary banner at the bottom corner of the home page, or as elaborate as a corporate timeline or new "history" section that explains significant events since the company's founding.

• Client / Employee Gifts - If it's deemed appropriate to give an anniversary gift to long-time clients, employees or suppliers, these gifts should be personalized and delivered in a very personal manner; either presented individually and in person, or accompanied by a customized letter from the CEO, managing partner or owners.

• History Wall - This multi-media display, consisting of photographs and historical artifacts, displayed in the firms lobby or a conference room, can serve as a permanent and up datable validation of the company's milestones and achievements.

• Client-Focused Ad Campaign - Rather than touting your company's anniversary, select 4 or 5 blue chip clients who are willing to be profiled in an advertising campaign that promotes their longevity and success. Passing (rather than direct) reference to the length of your firms relationships with those clients suggests that your company puts client interests ahead of its own.

• Video Profiles - To humanize the firm, and pay tribute to long-time employees, video interviews can showcase the personal stories, values and dedication that have served as the cornerstone of the company's success. These 2 - 3 minute videos can be posted on the corporate website, and on the company's social media sites.

• Earned Media - Press releases announcing corporate anniversaries are of little interest to most journalists. But if your company has an interesting or inspirational story to tell - involving hardship, unique challenges, failure or creativity - it's well worth soliciting interest from appropriate media sources. Positive coverage in respected business or trade publications provides valuable 3rd party endorsement of your company's long-term achievement.

• Philanthropy - Rather than hosting an expensive celebration or social event, a charitable tactic may generate greater client goodwill and provide opportunities to promote the firms anniversary (and underlying values.) These tactics might include scholarships, research grants, sponsorships, named donations, fundraisers, etc. that are related to the firms business or mission.

• Recurring Content - To sustain top-of-mind awareness related to the firms anniversary and reinforce thought leadership, firms can publish and distribute theme-based content that's likely to be of interest to target audiences. For example, an accounting firm celebrating its 25th anniversary might publish an interview series featuring CEOs of 25 long-term clients, who share the best business advice they've ever received. If published monthly, this tactic represents 12 separate opportunities to promote the firms anniversary.

The depth and range of anniversary-related tactics that can be leveraged by companies is limited only by creativity and budget. But activity is not the benchmark for success. The real challenge involves alignment of strategy and tactics to achieve tangible business outcomes and success.

How To Productivity, Profits Corporate Social Responsibility

Corporate social responsibility is the achieve a goal. The discovery of productivity and profits driving by employee fulfillment is causing a global surge among companies to transform their corporate cultures by strategically and intentionally assuming social responsibility for their communities and the environment. And concealed in this corporate transformational surge are seven critical human factors for the potential of successful employee engagement in social responsibility.


Successful CSR strategies will always be marked by action.

Driven by a Triple Bottom Line



As a recent shift in how companies view success, the Triple Bottom Line is an invention that reflects the specific outcomes for what has become known in the business world as the balanced scorecard that measures social, environmental, and economic success. Behind this idea lies the fundamental principle that what companies measure is what they can predictably expect to get, because what companies measure is what they are likely to pay most attention to.

It is being proven that when companies measure their social and environmental footprint they become better as socially and environmentally responsible global citizens. Yet in spite of this, many companies continue to overlook the tremendous opportunities to identify and take advantage of the vast marketing potential there for the taking should they encourage, empower and engage their local employees within the local communities where they live and do business together.

PEOPLE

The first place to focus in the Triple Bottom Line

Studies evaluating and measuring the various effects of employee behavior in the work place are overwhelmingly confirming that there are tremendous benefits to a company when its leaders maximize the overall employment conditions for its workers. "The more engaged employees are, the more productive and effective they are," said John Palguta, vice president of policy at the nonprofit Partnership for Public Service. "It's the 'well, duh' finding. If you've got folks who are disengaged, who don't like their bosses, who don't like their work, who just come to their job to pick up their paycheck, they're probably not giving you their best effort."

Employees want to have an authentic measure of their unique identity expressed within a corporate environment.

Conceived as a business management concept, Employee Engagement is a measurable degree of an employee's positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work.

Clearly, all studies point to the people in every company as the starting place for developing effective social
responsibility initiatives. It's your people - your employees - who are the "H" factor determining the outcomes of your company's overall market and social influence in the community where you do business.Market trends and success in corporate sector.