Successful CSR strategies will always be marked by action.
Driven by a Triple Bottom Line
As a recent shift in how companies view success, the Triple Bottom Line is an invention that reflects the specific outcomes for what has become known in the business world as the balanced scorecard that measures social, environmental, and economic success. Behind this idea lies the fundamental principle that what companies measure is what they can predictably expect to get, because what companies measure is what they are likely to pay most attention to.
It is being proven that when companies measure their social and environmental footprint they become better as socially and environmentally responsible global citizens. Yet in spite of this, many companies continue to overlook the tremendous opportunities to identify and take advantage of the vast marketing potential there for the taking should they encourage, empower and engage their local employees within the local communities where they live and do business together.
PEOPLE
The first place to focus in the Triple Bottom Line
Studies evaluating and measuring the various effects of employee behavior in the work place are overwhelmingly confirming that there are tremendous benefits to a company when its leaders maximize the overall employment conditions for its workers. "The more engaged employees are, the more productive and effective they are," said John Palguta, vice president of policy at the nonprofit Partnership for Public Service. "It's the 'well, duh' finding. If you've got folks who are disengaged, who don't like their bosses, who don't like their work, who just come to their job to pick up their paycheck, they're probably not giving you their best effort."
Employees want to have an authentic measure of their unique identity expressed within a corporate environment.
Conceived as a business management concept, Employee Engagement is a measurable degree of an employee's positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work.
Clearly, all studies point to the people in every company as the starting place for developing effective social
responsibility initiatives. It's your people - your employees - who are the "H" factor determining the outcomes of your company's overall market and social influence in the community where you do business.Market trends and success in corporate sector.
