Advertising And Growing Business Branding

Today's India open market to whole world. India's economy has been growing remarkably since the early 1990's. With more than 1.2 billion people, India's population is diverse including different cultures, languages, traditions, habits, and social cultural behavior. A growing middle class with disposable income are generating very high demand. India's market has expanded exponentially with local produce competing against foreign brands. From a market that used to be monopolistic; the market in India has been transformed with a variety of choices such that companies have to consider the importance of branding.

Until recently, manufacturers in India related film stars and sport celebrities with advertising promotions; with the increase of competition from foreign brands, Indian manufacturers are beginning to understand the notion of brand promotion as a factor determining the loyalty that consumers acquires from the perception relayed through quality of product, motivation, and confidence by the manufacturer. More and more, businesses are becoming brand savvy. International brands have an impact on homegrown products in a manner that when exposed to competition, homegrown brands have tendency of being price sensitive and lose value. Indian manufacturers are using branding to fight back the competition.

The majority of international products that perform well in India's market are knowledge driven, hedonistic or luxury goods. Being a successful business in India means being able to understand the sociological, psychological, and historical context of the population which is the reason why many international goods still cannot penetrate the market. Successful businesses such as Jet airways, Titan, or Reliance have used brand equity to mark their presence instead of considering branding as a method of advertising.

 The cultural diversity in India and the vast population means that brand consulting implies being able to cater for the vast geographical differences both rural and urban. Value and price are the main factors driving consumer demand in rural areas while there is a higher tendency for prestige in urban areas. Nevertheless, there seems to be a gradual convergence of mental coherency between rural and urban areas. More people from rural area are having access to television and traveling to urban cities frequently. Consumers are increasingly becoming a lot more aware of quality and able to satisfy demand. International and local companies have no alternatives but to adapt branding according to the growing population expectation.

 

India's market is also becoming very influential globally. By 2020, the GDP of India will be expected to be over US$ 5 trillion and the economic one of the fastest growing in the world. India is infiltrating the worlds market mostly in IT and knowledge based industry. Indian products are also increasingly being exported global such that the need for increasing quality is evident by local companies to cater for the large global competition. Companies in India are therefore acquiring a better understanding of branding and responding to the changing consumer requirements by adopting brand equity which enables them to cater for the population both rural and urban as well as integrate gradually the international market. India is global big market.

Honest, Fair and Successful Business

You are best business man. You want more money in the bank. You wish you had more clients. You wish you didn't have to work so hard to make money. You would love your business to be able to run without you. You feel like you are flying by the seat of your pants. You have been doing everything on your own and are scared to let go and give someone else some responsibility.

But deep down inside you really know you need to get some help. You can have all of this. Even if you don't know how. You can start from scratch. You just need to be aware of this thing called accountability. It's all about taking responsibility for your decisions and actions. I'm talking 100% personal responsibility to get the things you want in the paragraph above.

How can I deal with accountability to myself if I don't know how to get what I want?

People can teach you the how.

• Financial planners can make a financial plan for you.

• Attorneys can advise you on what type of business structure you should have.

• Accountants can tell you how to plan for paying taxes.

• Marketing pros can teach you how to market your business.

However, it's not their job to hold you accountable. In fact, accountability is no one Else's job but yours. It's your job. It's about self respect and taking a no excuses approach once people show you the how. It's about implementing. It's about having integrity with yourself. Walking the talk, right?

I want you to accept the consequences of your choices. I don't want you to be a victim (it's not the economy) about what isn't working in your business or with your money.

As a Certified Financial Planner professional, here is my list of 9 things you can do in your financial life. Remember - it's about accountability.

1. Creating an automatic savings plan.

2. Following through on a debt reduction plan

3. Raising prices

4. Blocking off a day to work on business rather than in business

5. Actually hiring people to help you and paying for advice

6. Doing an estate plan. Creating a living trust for your kids

7. Hiring employees and paying them

8. Reinvesting money back into your business

9. Setting aside the correct amount of money to pay taxes

Just remember that you are not perfect. I want you to raise your level of ambition. You can start from scratch, as long as there is accountability to yourself.

Personal and Business Credit Score

Your personal and business life, is a good credit score. In fact not only will a good credit score get you credit, but it will get you more credit at cheaper rates. And in reality by following a few simple rules, it is easy to get and maintain an exceptional credit rating. In fact it is not hard at all to go from 0 to 850 in less than 5 years.

Here are some of the basics that have work exceptionally well for me in several countries around the world.

Step 1: Get a credit card.

This is without a doubt one of the simplest ways of building a good credit history fast. Credit card agencies report regularly and so it will grow your credit history with haste. Of course the question is how to get a card if you do not have a history.

Most financial institutions would be willing to give you a credit card if you are willing to make a deposit for the value of your card limit, typical allowing them to hold that deposit in a savings account as surety. This way the bank has no risk, and you get your card.

And if you manage your card well, within about one and half to two years it would be possible for you to get unsecured credit.

Step 2: Pay your card in full

One of the most critical aspects of successful credit card management is that you do not use it as a loan. It should be a convenience card, and you should pay the full amount outstanding every month, and on time of course. So do not spend money on your card that you are not able to pay in full. The interest on outstanding amounts are astronomical and so avoiding unpaid debts on your credit cards are essential. The other benefit of paying your card in full is that your available credit to used credit ratios will look better, and this will improve your score even more.

Step 3: Get secured credit

If you do not own a home, perhaps it is time to consider buying one as soon as possible. This is a very cheap form of credit, and there are several options available that will allow you to minimize your monthly payment and still get the full benefit of positive reporting. Interest only type accounts, secured against your home, will make it possible for your to not only improve your available credit to usage ratio as well, but also reduce your payments monthly, making it easier for you to keep up. Remember though, paying on time is still essential.

Step 4: Manage your bill payments with diligence
 

Paying on time will prevent negative reporting, and so it is important for every commitment you make. Overdue accounts will get reported and cost you dearly on your score.

 

Step 5: Live within your means

Having a regular income will prove helpful for your relationship with your bank, and of course may impact on your credit score. What is more important though is that you live within your means. The banks and the credit agencies have several formulas and ways to calculate your financial position and so making sure that you can afford your commitments, before you make them, will show up somewhere. And if done properly.

Marketing Your Business On The Internet

Marketing your business on the Internet you must learn to think in terms of connecting with people by building relationships! Yeah I know the Internet is a technically advanced environment however your success online requires you focus on those you promote to and not the latest and greatest software, scripts and/or codes! Remember you're a marketer and not a web designer so think like one and this starts with building trust and credibility with others! If people don't respect you for what you know or how you treat them, they'll pay little attention to what you offer, plain and simple!

Here are five rock solid and simple strategies you'll need to apply if you've got any notions of experiencing business success online!

Be Seen

Sharing links to your website or blog is a great way to increase your exposure! Using social media and submitting articles are both very effective strategies to accomplish this objective! There are many other ways you can use but the point here is without getting out in 'front' of people your success online will be limited!

Be Heard

Yes you've got a voice so use it at any of the many available social network sites found on the Internet! These sites present great opportunities for building relationships with those interested in what you offer! These communities allow for give and take with those you come in contact with so take advantage and keep it casual! Another great way to share your views or insights is by blogging! These platforms offer a very effective way for you to interact with customers or your target audience! Let your hair down, so to speak, and allow for your personality to shine through since this alone will help you stand out! One other very important point here is to ALWAYS be honest with others since deceit will only serve to undermine any efforts you may invest in building trust with them!

Be Helpful

Nowadays it is most effective to first get the attention of others by being helpful or supplying them with useful information! This in turn makes building trust with them all the more easier which tends to lower their resistance to your sales pitches thereby increasing your marketing effectiveness! Here too this is a process that takes time and a consistent effort on your part so don't expect overnight results!

Be Trusted

As mentioned above the more you display the willingness to help others without the expectation of compensation, the easier building trust with them becomes! The importance of developing a trusting relationship with people can not be over emphasized since without it you'll have little credibility and will simply be ignored! Another fact of life to recognize here is, unfortunately, people tend to remember bad experiences much more than good ones! To avoid negative labels simply avoid any actions that put your credibility at risk! If it's not true or you can't back up a promise than simply walk away since one 'white lie' can undermine your attempts at business success online!

Be Consistent

Whether reinforcing your brand or following up on promises or requests, you must consistently display a willingness to be helpful! Along those same lines, claims you make or actions you take must display a consistency with any actions or claims taken or made in the past! The slightest inconsistency will cause folks to doubt you thus rendering all your efforts at building relationships and trust useless! Whenever there is money involved, trust is a must or you can forget about making any sales whatsoever!

Marketing your business on the Internet requires a hell of a lot more than simply slapping up a website and calling it a day! You're promoting to people therefore you'll want to focus on building trust with them to simply get their attention! Building relationships is the first step and this is a process that will take time and plenty of patience! The key to your business success online will ultimately come from the patience and consistency you invest in connecting with others and not your superior technical skills, which really aren't required! In the end the five simple strategies discussed here today will be all you'll need, along with good product offers, to taste success online! Not get busy, make friends by applying simple people skills and the money will come!

Tips For Success Restaurant Business

People believe that an average of nine out of 10 restaurants find themselves closing their doors within the first year. This statistic may seem a tad bit absurd, and for a good reason, because it simply is not true; however, there is no denying that restaurants do have a high rate of not being able to keep their heads above water.

To help fight these odds, restaurant owners must make sure that they employ workers who can effectively manage their establishments. To be a good restaurant manager, a person will need to be business-savvy, have great customer relationship skills as well as be incredibly creative.

1. Create a Business Plan

A good manager will need to know the ins-and-outs of a restaurant's business plan, including its short-term and long-term goals. If a manager is left in the dark about these objectives, there is no way for the person to work towards them. Within the business plan, it should be defined how the restaurant will be made distinguishable from other restaurants in the same area; this way, the manager can implement strategies that will build an effective brand for the restaurant.

2. Create a Budget, and Stick to It

Restaurant managers must have top-notch accounting skills. They should know how to develop efficient budgets, and more importantly, they must have the discipline to stick to a budget. They must be financially savvy, carrying out techniques that can be used to decrease overhead expenses while at the same time making sure that the restaurant is operated in an effective manner.

3. Good Interior Design Taste

Good managers are those that can effectively place tables and chairs within the dining area of a restaurant. They should be able to coordinate napkin, table and chair colors with the theme of the restaurant and much more. When it comes to feeding guests in large numbers, a manager must know how to go about accommodating such groups. Most importantly, good restaurant management will make sure that the kitchen, dining and bathroom areas are clean at all times.

 4. Good Hiring Skills

Restaurant managers are responsible for hiring other employees. Everyone from a cleaning lady to a server to a line cook must be interviewed and hired by a manager. Keeping this in mind, a manager must have top-notch hiring skills. He or she should be able to determine during interviews which applicants can be trusted, which ones will be a good fit for the company and more. Above all, the manager should be able to determine which applicants will be able to provide superb customer service. Without great customer service, a new restaurant is sure to go under.

5. Great Public Relations Skills

A restaurant manager must carry out a wide range of duties. Such duties include mingling with customers while they are dining. From walking around to each table to ask about customers' dining experiences to offering discounts for those who are not completely satisfied, a manager must have great public relations skills. In addition to effectively communicating with customers, the manager must also be able to communicate well with coworkers.

Public Relations And Help Business

No such thing as bad publicity there is an old saying. What that old saying means is that whether you get good press or bad press, it does not matter because the very fact you got attention at all is a good thing. However, this old saying is not necessarily true because bad press can damage the reputation or either a person or a company to the point where no one wants to hear about them anymore. Bad publicity can truly be damaging, but a list of PR contacts can take bad publicity and turn it into good publicity before it is too late.

Turning Things Around with Public Relations

The right PR contacts can make all the difference in the world between a temporary bad reputation and permanent damage to a company that can never be reversed. There are many ways that a public relations firm is going to help a business that is involved in a scandal. Here is more information on how a public relations firm can turn all that negative publicity around to positive publicity that is only going to make that business look good again in the eyes of the public:

• A press release:

When a scandal happens to a company, the first thing everyone is going to want to know is what the company involved has to say about it. This is when the press will gather outside the headquarters waiting for someone with authority to make a statement or issue a statement of some kind. The faster someone says something the better off the company will be because if the press starts to speculate as to exactly what happened, then the situation can be made even worse.

• An apology:

A person that has done something wrong has to apologize for what they did. However, when a company does something wrong, then they too have to issue some sort of apology. Everyone makes mistakes, even major corporations, but owning up to the mistake, and then apologizing for it, is the best way to show everyone that this is a good company that cares what the public thinks of them.

• Make amends for the problem:
 

After the apology, the next thing the public is going to want to hear is that the mistake will be corrected. It does not matter what the scandal was about as long as the guilty person is punished so that justice is served. Once the guilty party is punished there has to be some sort of amends made to the person that was wronged. If nothing is wrong with the scandal, then apology or not, the public will not approve.

Anytime a scandal breaks, a company's reputation is instantly tarnished by it. To control the damage, PR contacts are going be put to good use because someone to clean up the mess before a company's reputation is ruined permanently. A public relations company is going to help the company issue a statement, apologize for what happened, and then punish the people involved so that the public will know that they do care about their image and doing the right thing.

Business Networking Profit And Enjoy

You are at a business networking session and you are captivated by a speaker who wants to regale you with a litany of important people that they have supposedly recently spent time with. "Oh, the other day I had coffee with the Mayor... " "I was just saying the very same thing to my good friend XXX, you know that he owns half the town." "Yeah, my best friend is the Crown Attorney and she was telling more... 

"To coin a phrase... "blah, blah, blah, yaddey, yaddey, yaddey!"

I suppose that it is a fact of life that we need to accept. There are some people in life that need to name drop to build up their ego or their sense of importance. On the other hand, I have met some people that are so narcissistic that it would never occur to them that their listener doesn't know the individuals who have been offered as proof of something, nor would even care if they did know them.

Having worked in mental health/psychiatry for 35+ years I have learned at least one concept that has served me well and that is "all behaviour has meaning." The challenge is that we don't often know what the meaning is or what purpose it is serving and likely the other individual doesn't either.

A person who has a tendency to drop names of important people into conversation, and the term "important" is subjective, could be nervous or lack self-confidence in a 1-1 conversation. Talking about "important" people could be a maladaptive coping mechanism, one to relieve the individuals anxiety. If the person they are talking about is well known or popular the concept seems to be that some of that popularity will rub off on them. It is probably similar to bragging about one's self.

Once you recognize that the individual is monopolizing the conversation and playing a game of "look who I know!" what do you do about it? 

Not taking action is one choice. You could continue to listen to the one-sided conversation. Odds are if they have dropped some names into conversation they likely have quite a few more to offer. It would probably be a good idea to extricate yourself by excusing yourself before you doze off.

Another option could be to derail the conversation i.e. take it off its likely track by saying something to the affect of "Oh you know XXX. I have been wanting to meet them for a while. Could you introduce us or arrange a meeting?" This action on your part could have a positive outcome if the individual actually does know the V.I.P. and can introduce you to them. Or if they don't really know them, they may start to back paddle i.e. change the topic or avoid the request made of them and keep the conversation going in a direction where they continue to own it.

A third option could be a variation of the old "See you later alligator!" At a business networking function odds are high that you can leave this one-sided conversation and move on to a more productive one.

Is there a time when it is appropriate for you to name drop? Yes, I believe so. Name dropping or inserting another person's name into the conversation can help build your credibility as someone who is well-connected, one who has a good understanding on a particular topic and it can even develop your personal influence.

Some examples might be:

When having a conversation about a particular topic, issue or problem and you know someone who has faced a similar situation, you could mention their name and describe the lessons that they learned as they dealt with the subject. You could offer your services as an intermediary and propose to introduce the person that you are speaking with to someone that you know that could be in a position to assist them. At a later date, perhaps at a "getting to know you" coffee meeting you could explore with each other who each of you knows and if there is a possibility that any of these connections could be of value in helping with a current need.

I hope that through this article I have been able to raise your awareness to the "name-dropper" style of net worker and offer you some ideas on how to deal with them. But then again... name dropping can be an effective networking tool if used effectively. Try it out and see how it works for you.

Contractor Management services To Help manage For Growing Business

Batter Run your business with good management. When your business is changing a phase from a small to medium or large scale business, there will be many challenges if you don't have the right people to run it. As the business grows, existing processes become complex and new processes are added to your business model. You may not have the time to hunt for a good staff and provide them with a structured training program. This will be a time consuming process. There will be losses for the delay and as a result, you will not achieve the desired growth in the specified time.

For such situations, there are many companies that offer contractor services. These contractors may be "PAYG contractors" or those contractors who will work for your company and accept payment after completion of the work and submission of an invoice.

A "PAYG contractor" will be paid salary like every other employee of your firm. He will follow the same guidelines as a regular company employee and enjoy benefits such as sick leaves. Annual leaves will also be available for him. He will work and perform the same nature of duties like a regular employee of the company. However, taxes will not be paid by the "PAYG contractor".

You may also hire contractors to pay them by the hour. They will not get the benefits of employees like the pay as you go contractors. They are paid generally more than employees of your firm. They are assigned jobs of only one nature and paid as per their contract when the job is completed respective to the number of days decided initially. They do not get the employee benefits to avail leaves etc. and pay their own taxes.

These contractors are skilled enough to do the job for you. In the initial days of transition of your business, you can hire these contractors to manage the employee and work trade-off. This way you can focus more on doing what you are best at.

Management of the contractors is also a task. You may hire contractor management services to help manage the needs and requirements of contractors. It's a new way of doing business and does wonders for the ones who are short on time and resources. Hiring contractors provides you with time and employment for skilled people who like to work on their own. They perform better this way when the whole job is in their hands and it is their choice to choose how to do the job.

Good Business Model Of A Franchise

The good business model when developing a franchise. This is a plan that is implemented by a parent company to generate income and help make a profit. Good business models improve the odds that your franchise will be successful. You must always do research on the territory, location, and availability of customers.

A good business model is a foundation where a business can be constructed. There are many franchise models available and some of the best include Anytime Fitness, Papa Morphy's and Subway franchises. These models contain some of the same principles and are based on good business practices.

• Fitness franchise models include finding a compact and neighborhood fitness clubs where members can access the business 24/7/365. The model includes software and surveillance technology. There is also a great and recurring revenue stream by controlling fees and availability of service. Find a fitness franchise that is based on cleanliness, security, and minimum of staffing

Take and bake pizza franchises are unique since they are a take-out business or restaurant and have no baking done in store. Customers purchased prepared and uncooked pizza and take the pizza home to bake. Less investment is required since there is no cooking, little or no dine-in components, and no customer cleanup. The expenses include employees' salaries which can be minimal, store front which is also minimal and inventory which can be varied due to combinations that are offered. Since the expenses are somewhat low, the profit potential is high.

• The fast food franchise is attractive since you can streamline operations and provide fast and friendly service. One sandwich franchise advertises and uses fresh ingredients and there is little or no cooking in the store. This model requires inventory, employees and a storefront but the profits are potentially great.

• Service franchises need to make sure that there are discounts offered and customer service is high. This best franchise model is one that focuses on ease of finding the location, high customer service and relatively low-cost.

A franchise business model must also include the ability to communicate and receive advice from the parent company. The profits must be shared with the major share going to the franchisee. Franchise models give standardized practices. The logo is usually familiar to the public, and practices must be patterned after the parent company. A franchise business model generally does not vary from site to site, and this creates brand loyalty and recognition for the customer.

For help determining a model for your franchise, seek advice from franchise experts including franchise consultants. They can offer you example documented models with contracts, basic franchise rules, regulations and other documentation to review and adjust accordingly for your own business model.

What Is The Impact Of Switchable Glass In Your Business

Whether your business is looking for an affordable way to improve its interior or exterior aesthetics, or it simply needs an affordable privacy solution that is easy to install, it should consider implementing switchable privacy glass from Polytronix -- panels that change from transparent to translucent with the press of a button. Press the button again and the panels returns to a translucent state.

Switchable privacy glass is composed of five layers: a layer of liquid crystal film that is contained between two layers of polyvinyl butyral (PVB) that are sandwiched between two panes of glass. When the product is powered on, liquid crystal droplets in the liquid crystal film line up to make the pane transparent. When the product is powered off, the crystal droplets randomly disperse and cause the pane to have a cloudy color. The PVB layers enhance the optical effects of both states.

Installation Ideas

Providers of switchable glass services can install the glass in various building areas in a variety of sizes and
configurations. Common areas of installation in professional business settings include: boardrooms, cubicle areas, and offices. Installation sites in restaurants and clubs frequently include: bathroom doors, VIP areas, and exterior windows and doors. Popular areas of installation in health care settings include: surgery areas, maternity wards, and patient consultation desks. Common installation sites in health clubs include shower enclosures and private workout areas.

In addition to being aesthetically unique, switchable privacy glass gives businesses the ability to control the level of privacy in any given setting. Many businesses prefer the aesthetic of an open floor plan but need secluded areas for client consultations and project meetings. Providers of switchable glass services can provide a solution that permits both options. When meetings are not in session, transparent panels can make the floor plan feel open. When meetings convene, the panels can be made translucent with the press of a button. Often discussed for its unique aesthetic, the product also offers practical solutions for interior design.

Installation and Use

Polytronix switchable privacy glass is easy to install and easier to use -- just press a button to get the effect you need. Whether you operate a dining establishment, an office building, a health care center, a health club, or another type of business, chances are that the product has something to offer your business in terms of a privacy solution or a unique aesthetic implement. To learn more about Polytronix products, call a provider of switchable glass services today. Glass industry is growing in the world Business.

Growing Your Own Business

Running your own business should be exciting, challenging, rewarding and, ultimately, lucrative. However, it isn't always so. Many SMEs fail. Few achieve their full potential. Most grow for a while and then reach some plateau where, despite the best efforts of the business leader or the leadership team, they continue to bump along year after year.

Why is this?

It may be due in part to external factors like market turn-down, a worsening economy or your product starts to lose ground to competitors. Perhaps a change of staff has not produced employees who are as effective as the original small team.

Often, however, the answer is much simpler than that. Take a look in the mirror! The limiting factor for most businesses is the time, attention or knowledge of the person or group of people running it. The owners may grow the business for many years just by working hard, for long hours, but there comes a point where every new thing they have to do means that something they used to do no longer gets done. Even if the business has employed more staff, overall productivity is going down.

Managing a business and leading people is difficult to do well and it is unwise to try to practice it through trial and error. People often say, "I'll pick it up as I go along" - and the vast number of those businesses struggle. This is not a coincidence - these facts are related.

What can you do about it?

Start by recognising the limiting beliefs that are holding you back - your mind-set - and replace them with enabling beliefs.Take a look at the purpose: your vision of where you want to go, how you want to get there, what you believe in, what you value and what you do. What is your strategy for explaining what is special about your product and how it is a better proposition for your chosen market?

Systematization: this makes your business efficient, repeatable, resilient, reliable - and scalable.

Finally, think about engagement. People are much easier to manage when they are committed to the cause. They are also much more productive. An engaged workforce is aligned with the organisation's purpose, will feel proud to be part of a winning team and teamwork will come naturally to them as a result.

First Step For Start Small Business

There are so many ideas when it comes to small business. Some are good and some are not so good.

I have a couple of commandments that I like to follow when I coach small business owners.

Never give up" Winston Churchill. You will be tested again and again to test your resolve. There will be days where you want to go back to the security of your job. This is the time where you need to be strong, emotionally strong that is. If business was easy everyone would be doing it. Franchises are successful because everything is done for you, you have systems in place. Even with a franchise, there is no guarantee of success. I remember one morning (1 am) when I started my shift, the Internet was done, the phone line wasn't working and I did not get one sale for the next 3 days. How did you think that felt? I was destroyed. I looked around my study with my motivational hand written pieces of paper stuck to the wall with blue tack. One of them said, "There is a silver lining in every cloud" I saw no silver lining.

All I saw was misery and a feeling of helplessness. However, I dusted myself off and got up again. The roller coaster ride of business is something that cannot be explained until you experience it. You can give me all the motivation and tutorials you want but when that phone stops ringing, all your fears come to the surface and that little voice in your head creates havoc. This will happen for the rest of your business life. Get on with it, be positive and do your best but never give up.

2    When you succeed, do not change as a person, show empathy. Time and time again I have seen successful people bragging about how busy they are and that they cannot keep up with customers. This trait is embarrassing and not recommended. The majority of people lie anyway in my experience. You don't need to advertise that you are busy. People are smarter than you think; they can work it out for themselves. You see, here lies the problem. If you are arrogant, then one day your business closes down, what do you do then? Do you hide in shame? Do you crawl under a rock? No.

Do not get in this position. People will resent you. When people ask how's business, you say business is OK, we are seeing improvements. That is empathy. You should tell people you are successful without big noting yourself. Nothing makes my father prouder than when people tell him how humble his son is. I take after dad. He is the same guy who arrived on a boat in Australia, nothing has changed. Sure, he has a better house and car but deep down he is still the same guy who grew up in a strict household

CRM Possible For All Size Business

 Midsize company sales or service departments that do not take full advantage of modern CRM (Customer Relationship Management). Either they are using an ancient version with limited capability or they still rely on paper based processes. Some have invested heaps of money in a full ERP solution with supply chain, finance and human resource automation, but have never integrated a front-end sales and marketing solution.

The competition in the marketplace in general and from Microsoft and Sales Force in particular have made entry level CRM possible for all size businesses and departments. With all players focused on cloud based solutions and each offering their own set of integration options, there are many ways to spend very little money to get started, making it possible to invest and build on your solution as results are gained. Gone are the days of a twelve to twenty four month implementation plan before results can be gained.

CRM is intended to be a full life-cycle solution for managing customers from marketing to after sales support. The below is a sample sales solution that can broadly be implemented within five days and cost you less than $10,000. This give you a foundation to build onto. If you select a cloud based solution, you only pay on-going license fees based on usage and have no upfront hardware costs.

The functionality below are some of the areas you can consider implementing for under $10,000. Costs are kept in check by "time-boxing" the solution. The idea is to offer a time based solution that involves the key stakeholders to get a solution going within a week.

Sales Automation:

    Account, contact, opportunity and activities
    Basic work flow
    Customization of Objects and Fields
    Data mapping, transformation, migration and data
    validation
    Notes and Attachments
    Lead Management, Routing and Assignments
    E-mail templates and tracking
    Analytic, reports and dashboards
    Product catalog

 End user training Note there are many areas not included in the above, such as territory management, full life-cycle management, contract management, customer portals, Service dashboards, etc., but the above is more than enough to improve your business and establish a foundation for the future.The five days roughly include:

Day 1: Initiation and Analysis including a design workshop

Day 2 & 3: Configuration and Review - prototyping a solution based on design workshop for immediate feedback, allowing time for minor changes.

Day 4: Data Migration

Day 5: Training and Wrap-up

We are not promising a perfect solution, but instead a usable software that

allows room to maximum staff efficiency in rolling out a foundational improvement to managing your client life-cycle.

Business Software Solution In Your Business Operations

 Business management refers to the technologies and applications that experts use to gather, analyze, and provide access to data and information about company operations. Effective online business intelligence software can enable companies to have a comprehensive knowledge of the issues affecting the company such as production, sales and internal operations. This software solution can then enable the company management to take proper actions. It is vital for any management application to have the capability to extract and present data in a meaningful way.

Simply put, business intelligence empowers the company to make faster and better decisions by offering the right information to all the right people, at the proper time. Normally, many employees find that they are suffering from information overload and require solutions that offer the analysis to make decisions effectively. Business intelligence applications offer tools that enable employees make informed decisions to be part of their natural and everyday work experience, whether they are dealing with strategic, operational or a tactical level.

Multi-dimensional data warehouse

The core of any business intelligence solution is the multi-dimensional data warehouse. In simple terms, this huge database, which contains all the data a company needs for performance management. The techniques of modeling that experts use to build this database are crucial to the function of the business intelligence solution. Normally, this data warehouse has time invariant data, integrated data and atomic data.

Time variant data means that the company tracks and records changes to data to produce reports overtime that show the changes. Integrated data means that the database has data from all or most of the operational applications of the company, and that the data is consistent. Non-volatile data means that the company never overwrites or deletes data in the database, once the data is committed it is read-only and static, and is retained for future reference.

  Source systems

Source systems are not exactly part of the business intelligence solution but they feed it. Hence, they should be the basis of any architecture of a business intelligence solution. When setting up the BI solution, it is vital that you consider all the kinds of data you require in your analysis. You need to consider information contained in databases as well as that in external data feeds.

To build an effective solution, you need to extract data from these sources. You will then need to transform the data after extraction. Once you are done with all the work of transformation, you need to load the data into your multidimensional model and easy to operate.

Business Promotion and Marketing Products

Common step of marketing products for success the business. They want new ideas to promote their products too. This is where innovation in marketing can take place. Many of use also want to capture the attention of clients. If we are a business owner, this is essential. With a good marketing, there is a greater number of clients. Therefore, the more clients there is the better profits there will be. The sales of the company will spell the success of its operations. So in order to have a better profit, one should focus on good marketing. In this case, one can also use promotional items.

What is a promotional item? This is any types of items that will bear the company name. You can find them in every single type of item. Some people will use key chains. Others will be using tumblers and glasses. In other cases, items like a bag or a shirt can be used for promos. In order to capture the brand, one should also use items for marketing. This way, there will be a better scope of spreading your brand name. An item that includes a company name will increase its market share. The name of the company will have better recall among the users.

There are certain advantages in using promo items. The first one is brand recall. We all know that in order to have repeat clients, the name should be remembered. The clients can easily forget a brand name. But if they can have a reminder of some sort, this is easier. An item that bears the company name will be the reminder for people. Therefore, they will easily know what they need to buy in the future. Of course, the product should also be of high quality. Only this way there will be a repeat client

Another advantage of a promo item is the retention. Items like these can bear the brand forever. Unlike with ads on TV and print, they are disposable. With promo items, they can be running for a long time. So this means you can have return of investment at optimum level. With this in place, you can expect to run ad mileage longer. Of course, it will translate to better profits and revenues.

 It is good to use promo items because they are cheaper. If you are planning to put ads on TV and print, they could cost thousands. But with a promo item, the cost will be minimal. This should give you better profits with value difference. The lower your marketing cost is, the better. You can then improve your profits in the long run while benefiting from ads.

It is a good thing that you have many options for marketing. This is done with the use of promo items. If you can find a way to improve your profits, then pursue it. But with the available items.

Four Tips To Start Successful Export Business

Successful Export Business started is certainly not an easy task, given all the competition that is out there. Even if you have chosen to start a business in a niche that is not as exploited as others, you still have to face massive competition. Having said that, the main question is: how do you find buyers for export?

If you want to expand your business horizons by increasing the target market and exporting goods all over the world, then selling your products at an international scale can be very rewarding, both financially and professionally. The secret is to find a buyer to whom you can deliver goods and services on a constant basis, as this will generate a continuous flow of cash. Here you will find several hints and tips on how to find buyers for export:

1. Learn How to Advertise Your Product

In the business world, advertising is everything - it can take your business to the peak of success, or it can lead it to failure in several months' time. Despite the fact that advertising does involve an initial investment, you will likely recover all the invested money within 6-12 months.

The media offers your business the visibility and popularity it needs to stand out from the crowd, to differentiate itself from the competition. By advertising your business in an efficient manner, you will not even have to struggle to find buyers - they will eventually come to you, if your business becomes an authority in its field of activity!

2. Get as Many Business Connections as Possible

Business connections are undoubtedly the fastest, cheapest and most efficient way to advertise your business without spending a fortune on marketing services - basically, these connections spread the word about your products and services (which is basically word of mouth marketing). Business connections can raise brand awareness for your business not only from one country to another, but also from one continent to another.

A great idea is to set up partnerships or joint ventures with foreign organizations that know the local buyers - this way, your business will get the visibility it needs. Nonetheless, this involves thorough market research as this is a long-term investment and there is no room for mistakes!

3. Attend Trade Fairs

Attending trade fairs is an almost guaranteed way to draw the attention of potential buyers, as they offer the exporter the opportunity to display products and services in front of a variety of interested customers. However, these trade fairs do require a certain budget and they are usually categorized by the types of products they display: there are electronics fairs, automotive fairs, fairs with products for babies and children and such. Also, attending a fair requires a well-defined marketing strategy that is aimed at the target market.

4. Buying Agents

This should be a last resort option, as buying agents usually do not come cheap (although this is not a general rule!). Basically, these are people who know the market and the buyers, and they advertise your product or service. They act as intermediaries between the supplier and the buyer, and they not only deal with contacting potential buyers.

How to Attract Talent to a Small Business

Your goal is to attract the best talent and it's becoming increasingly difficult to do this. One of the reasons is because job seekers are getting savvy in terms of what they need to do to be noticed and what they need to include on their resumes.

US News and World Report has issued many articles for job seekers on how they can become irresistible to human resources departments. They are told to be likable and to only apply for jobs they are qualified for. While the latter is some of the best advice, few take it. As a result, you are stuck with piles of resumes that have no business being in the pile. If you are still going through resumes the old-fashioned way, you can be there for a very long time.

There are going to be some good resumes in the pile, and you need to locate them sooner than later to actually fill your vacancy in a timely manner. One of the best ways to attract the talent you need is not to tell applicants what they need but to use a new way of going through the resumes.

You have more technology available to you than ever before. One of the emerging technologies is the Applicant Tracking System. This will allow you to search through all of the resumes online in a short period of time. You can search for specific keywords, allowing you to grab hold of resumes from applicants who meet all of your criteria.

Maybe you're looking for a specific type of degree or a certain amount of experience. You can always go through the resumes on your desk one by one. However, when you want the best talent without spending days or even weeks looking for it, you can use a tracking system in order to speed up the process.

You don't have to rely solely on resumes to find out about people, either. With so many different platforms out there, you can tap into a lot of useful information as soon as you know where to look. The applicants are already one step ahead of you. They have several versions of their resume, they're connected on the social media platforms and they are prepared for an interview the moment you call them.

It's easy to know that the job seekers are ready to prove their stuff. The question is, will you be able to find them based upon your current level of technology?

There are plenty of new hiring manager tools out there for you to utilize and these will help you to find more qualified candidates for your open positions